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New to UX? Check out this short presentation to get a basic understanding of what you can do to your website to make sure browsers will convert to buyers.
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Hello, I’m Kai https://sg.linkedin.com/in/gokaikar gokaikar@gmail.com Short intros: Name? What you do? What do you know about UX? Why are you here?
Create Deliver Hear Collect Stories & inspiration from people. You will prepare and conduct field research. Work together in a workshop format to translate ideas into solutions and prototypes. Realise your solutions through agile methods and analyse data to prioritise features. source: IDEO HCD Toolkit
Hear Recognise existing knowledge Identify people to talk to Identify Design Challenge source: When cultures collide, Richard D. Lewis
Hear Choose research method • Individual interview • Group interview • In-context immersion • Expert interview • Seek inspiration in new places
Hear Develop your mindset • Have a beginners mindset • Observe vs Interpret • Learn, unlearn, relearn
Create Develop the approach • Google Design Sprint • 3-5 days workshop • http://www.gv.com/sprint/
Create Set the stage • Day 1: Unpack - How might we? • Day 2: Sketch - User stories, personas • Day 3: Decide - one shot, battle royale • Day 4: Prototype - Wireframes, Mockups • Day 5: Test - Usability tests
Create: Wireframes Tools you can use Wireframes • Sketch • Omnigraffle • Balsamiq Prototyping • invisionapp.com • Axure
http://www.rodden.org/kerry/heart/ Deliver: Data Analytics
What makes for a good UX person?
“Question everything generally thought to be obvious.” - Dieter Ram