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<br>Search Engine Optimization, commonly called as simply SEO, is the process of influencing the visibility of a web page or a website by getting traffic from organic, natural, earned, unpaid or editorial search results on search engines like Google, Bing and Yahoo.
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Search Engine Optimization is the process of improving the visibility of a website on organic search engine result pages (SERPs), by incorporating search engine friendly elements into a website. A successful search engine optimization campaign will have, as part of the improvements, carefully select, relevant, keywords which the on-page optimization will be designed to make prominent for search engine algorithms.
On-Page SEO On-page optimization refers to all measures that can be taken directly within the website in order its to improve position in the search rankings. Examples of this include measures to optimize the content or improve the meta tags. • Keyword research • Meta/Title Tag • Image/video optimization • XML Site Map Creation • Code validation • Website Verification on Google Webmaster
Off-Page SEO Off-Page SEO refers to all of the activities that you and others do away from your site to raise the ranking of a page in search engine results. Though many people associate off-page SEO with link building, it goes beyond that. Many activities that don’t result in a standard link on other sites are important for off-page optimization. • Blog Posting • Social Bookmarking • Directory Submission • Article Submission • Blog commenting • Forum Posting
Techniques of SEO • WHITE HAT SEO • BLACK HAT SEO
White Hat SEO • White hat SEO utilizes techniques and methods to improve the search engine rankings of a website which don't run afoul of search engine (mainly Google) guidelines.
Black Hat SEO Black Hat SEO exploits weaknesses in the search engine algorithms to obtain high rankings for a website. Such techniques and methods are in direct conflict with search engine guidelines.