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SEO and SEM are essential pillars of modern digital marketing, helping businesses increase visibility, attract targeted traffic, and boost conversions. SEO focuses on optimizing a website for organic search rankings, building trust, and driving long-term results, while SEM uses paid advertising to generate immediate visibility and reach specific audiences. Together, these strategies offer a powerful combination for maximizing online presence, enabling businesses to achieve both short-term and long-term marketing goals effectively.
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