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The Importance of Digital Marketing

Sundance Marketing is a leading choice for Digital Marketing in Rochester NY. It specializes in traditional advertising, branding, Internet marketing to help promote businesses effectively.

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The Importance of Digital Marketing

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  1. The Importance of Digital Marketing • BY sundance-marketing.com

  2. What is Digital Marketing ? • Marketing with the help of  electronic devices - such as computers, smart phones, cell phones, tablets and game consoles - to engage with customers is called Digital marketing. Digital marketing uses platforms like websites, e-mail, apps and social networks. Today, Social Media Marketing is the main component of digital marketing.

  3. Difference between Digital Marketing and Traditional Marketing • Traditional methods are expensive compared to digital marketing channels. For many small businesses, the risks are often too high. • Traditional marketing channels fail to provide instant feedback, reports, and data about marketing results. • On the other hand, digital marketing allows organizations to see how a campaign is performing in real-time. For example: what’s being viewed, how often, how long, as well as statistics including sales conversion rates.

  4. Why Digital Marketing for Business • Older generations used paper-based media: newspapers, books, TV advertisements and radio broadcasts. But the modern generation has grown up with mobile phones and internet (Facebook, Twitter, LinkedIn) • The new generation relies heavily computer technology for almost everything • The world is rapidly changing to digital. The new generation is consuming more and more digital content on a daily basis – on mobile devices, laptops, desktops at work and many more . • The companies that have not yet recognized this in their marketing strategies need to adapt soon.

  5. Tips For Digital Marketing • Analyze your audience’s behavior and use the tools available to you (such as Google analytics and trends). • Make sure you can measure everything. • Study other markets in your industry and analyze what is being done. • Make sure that your business website can be viewed properly on multiple devices. • Write keyword-thick content (content is king) and it will help you with SEO…….

  6. Keep your website user friendly and make sure it loads quickly. • Take stock of the content assets and material that your consumers will find interesting. • Show your infatuation with social media. • Integrate social media as appropriate. • Ensure consistency across your communication channels.

  7. Who We Are !! • We have been a leading Digital Marketing Company in Rochester, NY Since 2000. • We have an experienced team who will help you to achieve your goals • We’ve received many awards, some of them include: • The 2013 Communicator Award • The 2013 Bronze Telly Award • 2014 Silver Telly Award – Use of Humor • 2014 Bronze Telly Award – Use of Humor • We will help develop and execute a plan for building your online community

  8. Contact Us • ADDRESS: • Sundance Marketing 430 • Sundance Trail Webster, NY 14580 • 585.670.0347 • lsagona@sundance-marketing.com • www.sundance-marketing.com

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