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WHAT IS SEO LET'S KNOW WITH US.....

SEO, or Search Engine Optimization, is a strategic process aimed at improving a website's visibility on search engines. As an SEO expert, it involves optimizing various elements, including on-page content, meta tags, and user experience, to align with search engine algorithms. The goal is to increase organic traffic, enhance rankings, and ultimately drive valuable conversions for a website.

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WHAT IS SEO LET'S KNOW WITH US.....

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  1. https://uilearning.com/ 0334-2083922 | info@uilearning.com Lecture # 1: What Is SEO & How Does It Work In 2022? Introduction to Search Engine Optimization •Foundation of SEO remain same •How SEO started – Is this a new concept? What is SEO? SEO stands for Search Engine Optimization. It is the process of making your website/web pages better for search engines, so that it can rank higher. Search Engines- Google, Bing, Yahoo & More UI Learning Computer and Digital Marketing Institute Start Learning from IT Experts and make your Career in IT or Marketing Industry! Suite# 1, MZ Floor, Maqbool Heights, Nipa Chowrangi, Gulshan-e-Iqbal, Karachi.

  2. https://uilearning.com/ 0334-2083922 | info@uilearning.com How Search Engine Works? Crawling, Indexing, and Ranking Techniques of SEO What is White Hat SEO ✓Ethical SEO ✓Organic SEO ✓White Hat SEO includes optimizing your website following the restrictions imposed by search engines White Hat SEO Efforts ➢Optimize Content ➢Quality Content ➢Relevant Internal Links ➢Relevant Strong Backlinks ➢Sitemaps ➢Technical Aspects ➢Better UX UI Learning Computer and Digital Marketing Institute Start Learning from IT Experts and make your Career in IT or Marketing Industry! Suite# 1, MZ Floor, Maqbool Heights, Nipa Chowrangi, Gulshan-e-Iqbal, Karachi.

  3. https://uilearning.com/ 0334-2083922 | info@uilearning.com What is Black Hat SEO Unethical SEO Black Hat SEO includes Unethical Techniques which are disapproved by search engines. Black Hat SEO Efforts ➢Keyword Stuffing ➢Duplicate Content ➢Cloaking ➢Hidden Text / Links ➢Links Farming ➢Blog Comments Spam ➢Redirecting to Another Site or Page ➢Article Spinning What is Gray Hat SEO Many companies need immediate results. They don’t have time to wait for ranking and organic traffic. In this scenario, SEO professionals apply tactics that are not honest with Google’s algorithm and neither violate webmaster guidelines. Gray Hat SEO Efforts ➢Buying Expired Domain / Domain Grabbing ➢Careful Keyword Stuffing ➢Add Length to your Content ➢Web 2.0 for Building Links ➢Social Bookmarking Sites ➢Link Exchange ➢Multiple Social Media Accounts UI Learning Computer and Digital Marketing Institute Start Learning from IT Experts and make your Career in IT or Marketing Industry! Suite# 1, MZ Floor, Maqbool Heights, Nipa Chowrangi, Gulshan-e-Iqbal, Karachi.

  4. https://uilearning.com/ 0334-2083922 | info@uilearning.com Types of SEO On-Page SEO – Optimize everything on Webpage like Content, Use of Keywords, HTML File, Title of Page, URL etc. Off-Page SEO – Improve Domain Authority with the help of Backlinks and increase reputation on Social Media Sites Links Creation on Third Party Sites-> Improve Domain Authority -> Build Trust Score (Ranking Factor) Technical SEO – Optimize Code of your Website as heavy code increase Load Time, Create Sitemap, Schema, Redirect Pages, Mobile Friendliness. Google Algorithms ✓Google’s Algorithms are a complex system that is used by google to deliver webpages ranked by relevance on its Search Engine Result Pages (SERPs). Panda Algorithm (February 2011) The change aimed to lower the rank of “low-quality sites” or “thin sites (duplicate content)” and return high-quality sites near the top of the search results. Penguin Algorithm (2012) The penguin penalty largely focuses on identifying poor- quality websites based on backlinks. Spammy Links Low Quality Links UI Learning Computer and Digital Marketing Institute Start Learning from IT Experts and make your Career in IT or Marketing Industry! Suite# 1, MZ Floor, Maqbool Heights, Nipa Chowrangi, Gulshan-e-Iqbal, Karachi.

  5. https://uilearning.com/ 0334-2083922 | info@uilearning.com Hummingbird Algorithm (2013) Hummingbird Algorithm focuses on understanding the actual meaning behind a search query, rather than the separate terms within it. • Answers, not keywords • Wide range of content Rankbrain Algorithm (2015) RankBrain is a machine learning (AI) algorithm that Google uses to sort search result • Relevant content with keywords according to user intent • Social Media Reputation matters. Page Experience Update (2021) ✓Webpages having good user experience ✓Less Load time with smoothly run ✓Stable pages with relevant content ✓Technical SEO matters a lot UI Learning Computer and Digital Marketing Institute Start Learning from IT Experts and make your Career in IT or Marketing Industry! Suite# 1, MZ Floor, Maqbool Heights, Nipa Chowrangi, Gulshan-e-Iqbal, Karachi.

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