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Greeks and the Internet

Greeks and the Internet. A birds eye view. Yiannis Giannarakis, Lambrakis Press, jgiannarakis@in.gr. Power Corrupts... Powerpoint Corrupts too!. The Greeks: TV, mobile phones and Internet. % population. Πηγές : IDC/ * Focus WebID A’ 2007. Still lagging behind….

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Greeks and the Internet

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  1. Greeks and theInternet A birds eye view Yiannis Giannarakis, Lambrakis Press, jgiannarakis@in.gr

  2. Power Corrupts... Powerpoint Corrupts too!

  3. The Greeks: TV, mobile phonesand Internet % population Πηγές: IDC/ *Focus WebID A’ 2007

  4. Still lagging behind… (% population [13-75] ) Πηγές: IDC/ *Focus WebID

  5. Not Interested Unaware Active Users* Prospect Users** Evolution of Reach and Prospect Use Internet users increased 182% in the last 5 years % *Currently active **Possible users in the next 6 months Source: Focus WEB ID, Ages: 13-70, Nationwide

  6. Not a men’s world anymore… Women’s rate of increase 240% % Source: Focus WEB ID, Ages: 13-70, Nationwide

  7. Oh very young! The rate of increase in the age group 13-17 is 281% !!! % Source: Focus WEB ID, Ages: 13-70, Nationwide

  8. Greece 2007 15% of Internet users replace Newspaper reading with Internet NewsReading. (They watch less TV too...) But Online advertising is still under 1% of the total advertising expenditure

  9. Media Readership Evolution: 13-34 % * Source: Focus-Bari, Ages: 13-70, Nationwide

  10. Media Readership Evolution : 35-70 % * Source: Focus-Bari, Ages: 13-70, Nationwide

  11. Greek Internet Users Profile Sex Men59,8% Women40,2% Area Athens50,3% Salonica10,6% Urban 10+ 25,8% Rural 13,3% EducationHigh50,5% Med39,4% Lower10,0% OccupationEmployed 58,4% Unemployed 7,9% Students33,6% Income High40,0% Mid46,0% Mid-Low14,0%

  12. 1994-1999 Exploration (surfing) 2006 Information Entertainment Transactions Education Special Interests Usage Profile changes Fast

  13. The Greeks use the Internet for:

  14. Information they seek…

  15. Greek Websites Top 20(Daily Users 2007) Source: Focus WebID

  16. Most Popular Services Websites(daily users) Source: Focus WebID

  17. Lambrakis Press Brands

  18. From Simple Connections

  19. ToMulti-channel Publishing Aρχείο

  20. Lambrakis Press in the digital domain 1965Organizes the first Congress on IT in Greece 1996 TO BHMA on line 1997 TA ΝΕΑ on line 1999Indroduces in.gr 2003in.gr visitors hit 1.000.000 2005LP internet audience reaches 2.000.000 Launching of Newspaper electronic editions. 2006Prelude into the next phase

  21. Internet Audience Evolution 2003-2007 Source: Nielsen//Netratings SiteCensus

  22. Internet usage in newspaper audience

  23. Internet usage in magazines

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