Search Engine Optimizatio1

1. Search Engine Optimization This entry is reviewed by the "Science Popularization in China" science encyclopedia entry compilation and application work project. SEO (Search Engine Optimization): Chinese translation is search engine optimization. It is a way: using the rules of search engines to improve the natural ranking of the website within the relevant search engines. The purpose is to allow it to occupy a leading position in the industry and gain brand benefits. To a large extent, it is a business behavior of website operators to move themselves or their company's rankings forward. Basic introduction editing broadcast Search engine optimization, also known as SEO, is Search Engine Optimization. It is a method that analyzes the ranking rules of search engines to understand how various search engines perform searches, how to crawl Internet pages, and how to determine the search result rankings of specific keywords. Technology. Search engines use methods that are easy to be cited by searches to carry out targeted optimization of the website, improve the natural ranking of the website in search engines, attract more users to visit the website, increase the number of visits to the website, and improve the sales ability and publicity of the website. capabilities, thereby enhancing the brand effect of the website. The main task of website search engine optimization is to understand how other search engines grasp web pages, how to index them, how to determine search keywords and other related technologies, so as to optimize the content of this web page to ensure that it can match the user's browsing habits and

2. be in line with the user's browsing habits. It is a modern technology that improves the search engine ranking without affecting the experience of netizens, thereby increasing the number of visits to the website, and ultimately improving the website's publicity or sales capabilities. Based on search engine optimization processing, in fact, in order to make this website more acceptable to search engines, search engines often compare the content of different websites, and then provide the content to Internet users through the browser in the most complete, direct and fastest speed. [2] Method Category Editing Broadcast Search engine optimization technical methods mainly fall into two categories: black hat and white hat. Using cheating techniques to deceive search engines and visitors, and eventually be punished by search engines, is called black hat, such as hiding keywords, creating a large number of meta words, alt tags, etc. SEO techniques that use formal techniques and methods and are accepted by search engines are called white hats. 1. white hat method The white hat method of search engine optimization follows the principles of search engine acceptance. Their advice generally involves creating content for users, making it easily indexable by search engine bots, and not playing tricks on search engine systems. When some website employees make mistakes when designing or building their website and the website ranks low, white hat methods can find and correct errors, such as unreadable menus, invalid links, temporary redirection, and inefficient indexing. structure etc. 2. black hat method

3. Black hat methods use deception techniques and abuse of search algorithms to promote irrelevant, primarily business-focused web pages. The main purpose of black hat SEO is to get websites the rankings black hat SEO services do so because they do not understand technology and are deceived by service providers without understanding the value of SEO; others only focus on short-term interests and have the mentality of leaving after making a fortune. [Optimization strategy editor broadcast 1. The theme should be clear and the content should be rich Before designing and making a website, it is necessary to clearly set the theme, purpose and content of the network. Position the website characteristics according to different purposes, whether it is a sales platform or a prom manner. 2. Leading links should be popular One criterion for search engines to judge the quality of a website is the number of external links and the quality of the linked websites. Creating popular and meaningful outbound links and increasing link breadth can not only improve search engine rankings, but also play a role in mutual promotion. Research shows that when the link PR value of a website reaches 4 to 6, then the number of visits to this web page is relatively good; when the link PR value reaches 7 or more, then the quality and popularity of the website are both excellent. If a webpage is linked to by other webpages more, then the webpage is more likely to have the latest and most valuable high-quality webpages. Try to increase the links with industry websites, regional business platforms and partner websites as much as possible. Being cited by websites with high PR can increase the PR of this site faster. At the same time, developers can add more links to websites with larger visits and higher PR values. Publish information related to the website's theme and business on other websites. Users will see this information on other websites and then visit the website, that is, increase the traffic of the website through external links.