Social Media Marketing

1. Social Media Marketing Editor's introduction: In the era of mobile Internet, applications such as social media have attracted a large number of users. People's social relationships have also undergone great changes with this trend. Social media marketing has become a focus of many brands. So, do you understand the definition, types and operation strategies of social media marketing? This article has a detailed explanation, let’sIn 1929, the Hungarian writer Frigyes Karinthy first proposed the theory of Six Degrees of Sepration in his short story "The Chain". The so-called six degrees of human connection theory means that all people on the earth can be connected to anyone else through a chain of acquaintances within five levels. Fast forward to 1997, Andrew Weinreich launched the world's first social networking site SixDgree.com (http://SixDgree.com), a platform based on the six-degree network theory to connect users together. Its birth represents the powerful way in which social networking sites have broken down the physical barriers to human social interaction. In 2000, Liudu ceased service (although its website is still in use), and many other social media platforms such as Friendster, hi5, LinkedIn, MySpace, Facebook, Instagram, and Twitter emerged, dramatically changing private and public life. According to Global Social Media Statistics 2021, social media users now spend an average of 2 hours and 25 minutes per day on social networks and messaging apps, while social media users have crossed the 4.2 billion mark.

2. 1. What is social media marketing? Social Media refers to content production and exchange platforms based on user relationships on the Internet, such as Facebook, Youtube, Twitter, Instagram, TikTok, etc. Two of the most important features of social media: The traffic is “amazing”: the number of users and viewers is huge. Great freedom: Its platform has the ability to spontaneously select, edit and disseminate. "Marketing" refers to the process by which an enterprise discovers or explores the needs of prospective consumers, allowing consumers to understand the product and then purchase the product. It can be derived from this that social media marketing is the act of marketing and promotion by companies, individuals or institutions on social network platforms. 2. Types and platforms in social media marketing In a world with a population of over 7 billion, 4.2 billion people are active on social media. In this section, we’ll take a look at eight social media platforms that are important if you want to do effective social media marketing. 1. Facebook Age: 18-45 years and above. Industries (B2B and B2C): E-commerce, Retail, Banking, Financial Services and Insurance (BFSI), Fast Moving Consumer Goods (FMCG), Entertainment, Fashion, Real Estate, News, Health, Sports. Businesses can use Facebook to share content, interact with customers, run ads, and even use it as a platform to provide customer support. 2.Twitter Age: 18-45+.

3. Industries (B2B and B2C): News, technology, e-commerce, retail, entertainment, travel, sports, health, telecommunications, BFSI… Twitter allows you to express your opinion in 280 characters. Known as a pioneer in the use of hashtags, Twitter is a social media platform for users to share ideas, engage with brands and celebrities, and consume news and information snippets. Twitter users tend to be more tech-savvy, so Twitter has become a center for information discovery. Therefore, B2B and B2C brands should use Twitter to publish their content. 3. LinkedIn Age: 25-45 years old. Industries (mostly B2B): Legal, BFSI, Technology, Manufacturing, Marketing, Education, Employment. As a business social platform, LinkedIn is different from other social platforms in that most users here use LinkedIn to inquire about industry information, exchange ideas, and establish a professional image of individuals or companies. Therefore, the quality of customers on LinkedIn is higher, the targeting is stronger, and the development value is naturally better. 4. Instagram

4. Age: 18-35 years old. Industry (B2C): e-commerce, fashion, retail, food and beverage, beauty, travel, photography, entertainment, real estate. Instagram is a mobile-based visual platform that allows you to share images and videos. Instagram's popularity has grown in recent years and is expected to grow even more as consumers continue to favor vertical videos, live videos, and stories. Instagram has launched a vertical video platform called IGTV that allows you to share videos that last longer than a minute. If you sell physical products, then you should try shopping on Instagram. This is a great feature that many experts claim is the future of social commerce. 5. YouTube Age: 18-55 years and above. Industry (B2B and B2C): Almost any industry where video content can be created for marketing. YouTube is an online video sharing platform that allows you to view, share and upload video content. The exponential growth of video marketing has prompted brands to widely create and share video content on YouTube. If you're thinking about joining YouTube, here are three facts for you to consider: YouTube is the second most popular search engine after Google; owned by Google; If your competitors are already on YouTube, making your business brand more visible will be more challenging. 6. Pinterest Age: 18-45 years old. Industries (most B2C): art, DIY, crafts, beauty, fashion, e-commerce, construction, food, photography.

5. Pinterest is a great visual platform for individuals and brands to seek artistic inspiration and promote DIY activities. You'll find lots of ideas about a topic in the form of pins (numbers) and boards (collections of images). Although Pinterest was very popular among women in its early days, a change was observed in usage in 2016, with female users falling from 83% to 60%.