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Managing strategy execution in a disruptive environment
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Our Roadmap Introduction Business Environment Recap and closing Strategy execution Killers of strategy Must-win battles
Strategy • Every company is concerned with strategy. It determines which organizations succeed and which ones struggle. Strategic blunders can hurt an organization.
Definition • The determination of the long run goals and objectives of an enterprise, the adoption of courses of action and the allocation of resources necessary for carrying out these goals • Alfred Chandler, Strategy and Structure
Why Strategy? • No man ever steps into the same river twice – Heraclitus • Strategy is the linkage between a business and its current and future environment – Professor Stanley Han
Strategic decisions Exhibit 1.1
Purpose of Strategy • Explicit strategy is the plan of action • Competitive advantage is the organization’s distinctive edge for meeting customer needs • Strategies should: • Exploit Core Competencies • Build Synergy • Deliver Value
BusinessEnvironmentTypes • Stable • Changing • Turbulent
FeaturesofBusinessEnvironment • Turbulence brings problems and opportunities • Stronger Competition • Frequent Decision making • More scope for decision • Need for more Information and Knowledge
Have you noticed? New technology New economics ✓ online impacts everything - rapid paradigm changes✓ global online services industry ✓ more regulation✓ lower growth ✓ technology enabled new work modalities✓ democratisation of media ✓ savvy consumers ✓ zeroing transaction costs✓ low cost competitors ✓ rapid innovation and obsolescence ✓ BRIC taking lead New environment New social ✓ climate change✓ emissions legislation ✓ fluid families ✓ ageing population✓ suspicion of politics✓ suspicion of big biz✓ more conservatism✓ anti-globalisation✓ social justice ✓ degradation of soil, air, water✓ cost of energy ✓ new forms of energy ✓ protectionism
Assumptionsare key ...but the environmentkeeps changing
The new normal Wednesday, 2 March 2011
Business Strategyinturbulentenvironment • NowandFuture • Cannotseethehorizon • Foggy& volatile environment • Variousindependentfactors • Fogofthefuture • Defypredictability
Strategy Formulationversus Execution Formulation: Assessing the external environment and internal problems to create goals and strategy Execution: the use of managerial and organizational tools to direct resources toward accomplishing strategic results
Strategy Execution • “Execution is a specific set of behaviors and techniques that companies need to master in order to have competitive advantage. It’s a discipline of its own” —Ram Charan and Larry Bossidy, Execution • “Strategy Execution is the responsibility that makes or breaks executives” —Alan Branche and Sam Bodley-Scott, Implementation
MUST-WIN BATTLES FOR STRATEGY EXECUTION IN A DISRUPTIVE ENVIRONMENT Resilient Leadership Success Change Management Levers of Control
Why resilience? • “Rapid, disruptive change is today’s normal. It comes in bubbles, waves and sometimes tsunamis. To cope, leaders need to be agile and resilient. For years, the focus has been on speed and agility. But globalisation, technology and social-political changes are disruptive. They require resilient leaders, emotionally intelligent people able to absorb complex change and help others to move forward to achieve success” (Reid) • In the face of change and uncertainty, the resource we need most is our resilience.
Leaders for these times • “As existing companies struggle to find ways to cope with unprecedented change, leaders must learn to proactively self-disrupt in a controlled fashion before they are disrupted against their will”― Calvin L. Williams, FIT: The Simple Science of Achieving Strategic Goals
Belief Systems • To communicate and re-communicate over and over again the vision, mission and values of the business. • Great in establishing internal rules of conduct and portraits of external image. • Communicates people proposition and is very powerful in directing people and giving them purpose.
Boundary Systems (2) • A statement of what the company is not going to do. • A mechanism for focusing the organization and ensuring people don't spend time investigating and developing new opportunities that the company is never going to pursue. • Example – Bill Gates and Microsoft
Interactive control systems • Formal consultations with the aim to come up with new ideas and strategies. • The focus is on innovation to potentially address strategic uncertainties and to change the strategy. • The organisation can respond successfully to changes by being alert to the environment.
Diagnostic Control • This lever is used to check whether the organization complies with the strategic plan and whether adjustments are needed. • Controls are in place to ensure that everything runs smoothly, including KPIs, ROIs and quarterly figures. • Formal information-based routines and procedures are in place to maintain and/or change organisational activities.
CHANGEMANAGEMENT • Change isPermanent • Adaptationisa Must • Clarifychangeinitiatives • Flexibilityiskey • Neverstoplistening
End Note (1) • “A leader must focus on critical decisions that drive disproportionate value. Proportionate value needs no leader or strategy.”― Krishna Sagar Rao
End Note (2) • “Without strategy, execution is aimless. Without execution, strategy is useless” – Morris Chang
20 • Drivers of value • Insight • Efficiency • Control • Strategy • Strategic decisions • Purpose of strategy Six Killers of Strategy Introduction 5 1 Five themes • Resilient Leadership • Controls and systems • Change Management • Types • Features • Business Strategy • PESTEL Must-win battles Business Environment 4 2 3 Strategy Execution • Definitions • Strategy formulation • Strategy Execution RECAP
Albert Einstein’s Theory A = X + Y + Z A = Success X = Work Y = Play Z = Keeping your mouth shut
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