The Impact of Pylon Signs on Business Visibility and Branding

1. The Impact of Pylon Signs on The Impact of Pylon Signs on Business Visibility and Branding Business Visibility and Branding When you’re looking to draw attention to your business from a distance, a tall, freestanding sign will do just that. To achieve this objective, pylon signs in Edmonton are a sign type to consider. The height of this sign will act as a beacon, helping to generate attention for your business and guide people to your location. In this blog, our team of sign experts at Horizon Sign Solutions in Edmonton, AB will share insight on just how big of an impact these signs can make when it comes to your company’s visibility and branding. Learn More About Pylon Signs for Business Before we dive into the impact of pylon signs, let’s take a moment to explore their features. These signs are freestanding and can range in height from 20 to 80 feet. They’re supported by either one or two poles, depending on the specific features and requirements for your sign.

2. The poles can be covered, known as a covered-pole mount, for a different look to your sign. For materials, pylon signs are either crafted with an aluminum or steel frame, both of which are durable to withstand the weather and elements outdoors. The lightbox atop the poles is crafted to showcase your brand name and/or logo — or several brands in multi-tenant complexes such as shopping malls and business parks. Illumination on the sign is key for added visibility, especially at night and in poor weather. How Pylon Signs for Business Will Make an Impact Purchasing a pylon sign for your business is well worth the investment. You’ll be able to garner attention for your business from both nearby prospects and those at a distance. Your sign will also guide people to your location, making your business easy to find. Combined, this added visibility and increased traffic will unlock opportunities for you to boost sales and drive your business. Let’s explore these impacts in more detail: Increase Visibility for Your Business Pylon signs are also referred to as “highway signs”. This is because they’re commonly used by businesses to draw attention from motorists on nearby streets and highways. If you’ve ever been hungry on a long drive, then you know just how impactful a prominent restaurant sign can be. The sign makes it easy to spot nearby restaurants and navigate to them quickly and easily. You, too, could be seeing these same results for your business. With a highly visible sign, you’ll generate more attention for your business. If people nearby need what you offer, they could quickly become your next customer. Draw Attention to Your Business Location A pylon sign in Edmonton makes an excellent tool for landmarking your business location. Some sign types are ideal for generating attention from nearby prospects. For example, a monument sign is also a large sign option that’s designed to be eye-catching. However, this sign type is designed to pique the interest of passersby and those near your location. On the other hand, the height of a pylon sign will help target prospects at a distance who would otherwise not see your outdoor signs. Whether your sign is visible from nearby streets and/or the highway, you’ll be able to connect with people who may not know about your business and give your brand even more attention.

3. Create a Beacon for Your Business If your facility is in a remote area of Edmonton, you may not have lots of foot traffic outside your business. A pylon sign is extremely helpful in this regard to pique interest from motorists in the area and direct them to your location. Similarly, your facility may be in a busy area where it can be hard to stand out. In this scenario, a pylon sign is also beneficial to give prominence to your business with a tall, freestanding sign that towers high above the rest. Once people spot your sign, they’ll find it easy to locate your business. Your sign will act as a beacon for them to follow so that they can make their way to your location with ease. Prominently Showcase Your Brand As the design of your pylon sign unfolds, it’s important to keep in mind the options for creating a custom pylon sign. There is room for creativity on your sign so that you can put your brand at the forefront using your business’s unique fonts, colours, and graphics. Our professional team at Horizon Sign Solutions will walk you through your options for branding your sign. If you already have design ideas in mind, we’d be happy to work with you on refining those details. However, if you’re looking for our support to develop a design for you, then you can count on our skilled team to deliver. Promote Your Business for Years to Come Pylon signs that are crafted with premium, durable materials will stand the test of time. You can count on your sign to last for years, making it well worth your signage investment. Pylons alone can last up to 80 years. At Horizon Sign Solutions, we ensure that quality materials and precision manufacturing techniques are used to give your sign structural integrity and stability against various weather conditions. Further, we also offer support with signage maintenance and repair to keep your sign in great working order so that you continue to benefit from its marketing power. Contact Us for Custom Pylon Signs in Edmonton, AB Crafting large, prominent signs requires partnering with a sign company that has the knowledge, skills, and experience to bring them to life. Our sign experts check all the boxes when it comes to being a sign company you can trust with your sign’s development from start to finish. We oversee the entire signage process, including the initial consultation, site evaluation, permitting, design, manufacturing, and installation. You can count on us to take care of it all while you remain focused on your business.

4. To get started, we invite you to explore additional helpful resources, such as our useful guide to choosing, designing, and installing pylon signs. You can also contact us to book a free consultation and request a quote. Source: https://horizonsignsolutions.com/the-impact-of-pylon-signs-on-business-visibility- and-branding/