10 Mistakes Every New Ecommerce Website Should Avoid

1. 10 Mistakes Every New Ecommerce Website Should Avoid

2. new e-commerce websites tend to make mistakes which, if avoided, could save the trouble. Every startup is inexperienced and ‘Trial and Error’ is a must follow approach. In startups, blunders are supposed to happen and you should deal with it but, it’s always better not make one. • Let’s check out some mistakes that every new e-commerce store should avoid.

3. Website which is not SEO friendly • Develop E-commerce website which is SEO friendly and technically correct. SEO is the only factor that will rank your website on Google’s 1st page. If your website doesn’t follow search engine rules, there are fair chances that your website will never be able to compete with your competitors. • If you already have a website, it’s time to work on its SEO. You must focus On-Page as well as Off-Page optimization of your e-commerce store.

4.  Bad user experience Your customers are visiting your online store but if your website’s load time is high or if they find themselves getting stuck while navigating then, your website has a bad UX. You need to provide best user experience to your customers as first impress matters a lot. Make sure that: • Your website loads quickly • All products are easily accessible by your customers • Menu has listed all available categories • Home page has banners and sliders to flaunt deals and offers • Shopping cart is not complicated • Users can add product reviews

5. Not categorizing products • An e-commerce website has thousands of products and many new products are added every day. You have to place every product under appropriate category and subcategory. • Adding product pages without any grouping will eventually create a chaos for you. Moreover, placing product under proper category will help users to navigate without any complex

6. Not adding the product description • When a customer comes to your product page and doesn’t find enough product description, then he may not likely buy that product. The product description should not be the one provided by your manufacturers. • You need to write product description considering the information your customers will need before buying it. The product description is the content that Google will prefer for ranking thus, make sure you don’t duplicate it or repeat it.

7. Keeping hidden charges or taxes during check out • Many e-commerce websites add additional charges like shipping, GST or other service taxes during pay-out time. Your customer may feel cheated or disappointed when they’ll see their cart bill more than what they expected. • To avoid this, you must mention shipping charges, exclusive taxes and other additional charges on the product page itself. Best will be to include the taxes in product cost itself.

8. Selling at a high price than competitors • This is obvious that people won’t buy from your store if they are getting the same product at low price on another store. So try to make your product cost lower than your competitor’s. Now, this can be difficult if your manufacturer isn’t proving you products at a low price. Then, you need to come up with some discounts and offers from your end. • This will affect your profit but don’t think of making money initially. In e-commerce, you need to invest and work at no profit for few months. And, that’s ok. Your competitors must have followed the same ‘No Profit’ rule in their early stages.

9. Non-attractive product images • The products you are selling should be attractive and clear. These images are the representatives of your products thus make sure that the images are clear and of good quality. • Add multiple images each showing different angular views. Usually, it happens that color of a product is seen different on display as compared to the original product. Thus, try to capture the true color of the product.

10. Not adding ‘About us’ and ‘contact us’ page • When your online store is new in the market, people may often find it difficult to trust your website. This is where your ‘About Us’ and ‘Contact Us’ page may come in handy. • Create an incredible ‘About Us’ page which should be customer focused. Mention your vision and mission along with – why your customers should buy from you. • Your ‘Contact Us’ page should have details like your HQ address, customer care number and a feedback/message form. Contact us page will make it easy for your customers to send you messages, feedback or complaints.

11. ‘Delivery Not Available’ at majority of zip codes • Your e-commerce store is available to everyone who has access to internet connection. Wow, that’s huge audience. But what if you are selling your products in some particular cities only? • Suppose, if your website says that you sell products pan India but the majority of Indian cities are out of your reach for delivery, then this makes a bad impression. Thus, either specify your target cities on your website or make sure to have a wide area access for delivery. • The point is – your customers should not recognize that you won’t be able to send them the product after they have already wasted a lot of time on selection of right product. This may annoy them, won’t it? Thus, invest in logistic services and cover untouched areas too.

12. No proper customer care service • An e-commerce store has to deal will issues such as the return of products, damage during delivery, wrong product delivery, after delivery support, etc. • If you don’t give proper customer care service, then your first-time buyer will never convert into an all-time buyer. Now, considering that you are a startup and you can’t afford to have a CRM team, you can start with email support initially. • Do respond to each and every email you receive. Always prioritize customer complaints and provide a friendly customer care service

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