APPLY DIFFERENT STRATEGIES TO IMPROVE ECOMMERCE SITE SEARCH

1. APPLY DIFFERENT STRATEGIES TO IMPROVE ECOMMERCE SITE SEARCH The site research is most arguably area when the user come for the experience. The B2B items are most complex, the buyers do not have time to look for the products. I will offer you some practical actions tips to improve the site search on the e-commerce website. The user has three options to find the products on the E-commerce website. Keyword search: with the help of the keyword, the user can easily target the product. The keywords can be anything, but it must relate to the products or the categories to the specific part numbers. It may include the product name, model no, UPC, MPN, and EAN, competitive and industry- specific words. Category browsing search: the category browsing search occurs, when the buyer users the search bar for the specific category, and drill down to find the category. The user can also check the subcategories. Faceted search: when the user refines the search the by narrowing down the results via filterings, such as size, color, length and brand name. 6 Ways to Improve There are multiple factors, whether the buyers can find the products via site research. You can focus on the six factors to make life easy Synonyms and substitute items: The user wants to search the same item in a different way. For example, the “pair of Gloves” can be searched in the “handmade Gloves”“work Gloves and “leather Gloves”. There are many searches use the slang words, which can lead to zero results. Synonyms and substitute words: User can search the same item in a different way such as “pair of gloves” can be searched in the multiple ways such as “handmade gloves”“work gloves” and “leather gloves”. Abbreviation and industry terms: Each industry uses their own word of terminology, if the user is looking for industrial products, the searches may use certain slang, which will show the zero results page.

2. Misspelling: The user uses the misspelling words while making the search, it is up to the merchant to decide, how the search engine should be with the misspelling. The EDIT distance determines how many letters in a word can be replaced by the other letters to determine the search matches. This scenario will increase the number of search results and decrease relevancy. Predictive search: this feature will save the time of the users by suggesting the products and categories in the real-time, this search is based on the keyword, the user is using the words for search. Type Ahead: it will show the autocomplete the suggestion to use the keyword phrase and enter the keyword into the search. It reduced the typing required for users, it also helps them to understand, what other user is searching for. Product taxonomy: This is the system to classify and organize the products on the e-commerce site. The search becomes a little bit complex when more products are increased. The user can also search through the category, and look at the breadcrumbs on the product page and see the product taxonomy at work. Assemble a Plan Access the current state of your site search. You need to get the data and identify the area for site search improvements. The site search Can also help in Google analytics. It is easy to set up and provide helpful information, the number of searches that the user is looking for. With the help of the keywords, you can keep the user engaged. A high number of search can be taken more seriously. The user is searching is something else, cannot find it and leave the site. Understand technology: The user first needs to understand the site search, the search terminology, how does it work. Need to learn the different types of searches and accept the challenges. The person must have a basic understanding of the search and how to communicate with the developers and other technical personals. Additionally, we need to learn, need to learn the details of how the e- commerce platform learns to handle the site searches. The platform will typically offer the site search. Either directly or the third party. The small changes into the search put a large impact on the conversions good or bad. You can make incremental changes and test. Continuous improvement. Once you are familiar with the site research understand the site terminology, you can assemble the plan for more improvements. You can create the short term and long term goals, make sure to use the good data and use the right terminology. The bestselling items are easy to find and focus on the scalability.

3. iShine holds a reputable position in the UKMobile Phone Accessories Wholesale industry. The company deals in the mobile phone parts and accessories. All the Samsung spare parts, iPhone spare parts, are available in wholesale prices. Those customers, who directly come from the website, pay the great attention to sell out the products. All the wholesale dealer, distributors, and supplier can take advantages to buy products in bulk at reasonable prices.