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How Kinetic Massage Can tackle the Challenges of Sedentary Lifestyles and Screen Time In today's society, sedentarism and excessive screen time have become major health concerns, surpassing smoking as the top health challenge. Prolonged screen time can lead to physical discomfort and health problems, such as tension in the neck, rock-like shoulders, and forward head posture, as well as the loss of the natural curve of the low back, resulting in pressure and fatigue. Furthermore, sitting for extended periods can lead to shortened muscles in the hips and eye strain, highlighting the need for movement in our lives. Children serve as a great reminder of this, as their bodies crave and are energized by motion and muscle contractions. As we age, however, we tend to move less, even though our bodies need it. Incorporating movement into massage therapy through a kinetic approach, such as Kinetic Massage, can offer a solution. This modality not only manipulates muscles but also decompresses and fills joints with synovial fluid, resulting in better posture, joint alignment, and overall wellbeing. Kinetic massage therapy places a strong emphasis on the health of joints and their surrounding tissues. By releasing tension and softening adhesions in these tissues, kinetic massage can help to reduce pain and improve joint mobility, flexibility, and range of motion. One example of the importance of addressing joint-related issues is the quadriceps muscle, which plays a crucial role in extending the knee and flexing the hip. If tension is present in this muscle, the client may experience knee pain, hip pain, and a reduced range of motion in both joints. By massaging only the muscles, joint-related issues may not be fully addressed. Moving the joint is an important step in evaluating a client's condition before, during, and after a massage session, allowing for a more effective treatment. In conclusion, incorporating Kinetic Massage techniques and methods into a massage therapy practice can be a valuable tool for addressing a wide range of joint-related issues caused by sedentary lifestyles and excessive screen time. By focusing on releasing tension and improving joint mobility, Kinetic Massage can help alleviate pain and improve overall joint health. By taking a kinetic approach to massage therapy, therapists can offer their clients an effective solution to the challenges associated with prolonged sitting and sedentarism.