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A presentation that talks about the development of modern technology and smart solutions. See more details on page http://www.ideoagency.com/
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smart solutions Machines will think for youTerminator 3.0? Nazwa przykładowego klienta Propozycja współpracy SEO Łukasz Szymański - e-marketing specialist| InternetBeta 2012 | 27.09.2012
smart solutions Łukasz Szymański - e-marketing specialist| InternetBeta 2012 | 27.09.2012
smart solutions Thinking Continuous cognitive process consisting of associations and inferences, handling memory elements such as symbols, concepts, phrases, images, and sounds. In general, intelligence can be considered as a measure of the efficiency of thinking Łukasz Szymański - e-marketing specialist| InternetBeta 2012 | 27.09.2012
smart solutions Intelligence • ability to perceive dependencyand draw conclusions • ability to learn • ability to solveproblems Łukasz Szymański - e-marketing specialist| InternetBeta 2012 | 27.09.2012
smart solutions Łukasz Szymański - e-marketing specialist| InternetBeta 2012 | 27.09.2012
smart solutions Ideas are not born alone…If we do not teach them something, they will not be able to do it later… Łukasz Szymański - e-marketing specialist| InternetBeta 2012 | 27.09.2012
smart solutions „…through observation children learn not only to discover the world, but they also take over our attitudes. If parents are not active in getting to know the world - they do not show any interest -the attitude of their children will be similiar…” Łukasz Szymański - e-marketing specialist| InternetBeta 2012 | 27.09.2012
smart solutions Web 2.0 was not a new technology, but the way of use of the already available one.Maybe web 3.0 is analogous and all it takes is to 'teach our services to think' by using available components and technologies Łukasz Szymański - e-marketing specialist| InternetBeta 2012 | 27.09.2012
smart solutions Web 3.0 / Marketing 3.0 We need to be where users are and follow them Assist them when they expect it Fulfill their needs in the first place With good service the sale will come by itself Łukasz Szymański - e-marketing specialist| InternetBeta 2012 | 27.09.2012
smart solutions Let’s "surround" them with care • Web service • Other websites • Customized mailing / newsletter • Mobile apps, as well as text messaging • Other mediatools Łukasz Szymański - e-marketing specialist| InternetBeta 2012 | 27.09.2012
smart solutions Public administration • Web 1.0 - we have an email address • Web 2.0 - we respond to emailmessages from the customers • Web 3.0 - we reply the same day Łukasz Szymański - e-marketing specialist| InternetBeta 2012 | 27.09.2012
smart solutions 3 weeks? Łukasz Szymański - e-marketing specialist| InternetBeta 2012 | 27.09.2012
smart solutions What limits us? Łukasz Szymański - e-marketing specialist| InternetBeta 2012 | 27.09.2012
smart solutions Machines will think for youTerminator 3.0? Łukasz Szymański - e-marketing specialist| InternetBeta 2012 | 27.09.2012
smart solutions Łukasz Szymański - e-marketing specialist| InternetBeta 2012 | 27.09.2012
smart solutions Łukasz Szymański - e-marketing specialist| InternetBeta 2012 | 27.09.2012
smart solutions Łukasz Szymański - e-marketing specialist| InternetBeta 2012 | 27.09.2012
smart solutions Łukasz Szymański - e-marketing specialist| InternetBeta 2012 | 27.09.2012
smart solutions How does it work? I didn’t have a car like this before, so I don’t know everything about its service. How can I turn the lights on, how to set the watch, how to set the mirrors? etc… But I got the instruction manual… Łukasz Szymański - e-marketing specialist| InternetBeta 2012 | 27.09.2012
smart solutions Let's add some charmThe best driver is… Łukasz Szymański - e-marketing specialist| InternetBeta 2012 | 27.09.2012
smart solutions Interactive guide I try it for the first time, so it asks if I want to undergo a short training. I get information that will allow me to get home(weatherand road conditions). Łukasz Szymański - e-marketing specialist| InternetBeta 2012 | 27.09.2012
smart solutions Łukasz Szymański - e-marketing specialist| InternetBeta 2012 | 27.09.2012
smart solutions Sometimes a light bulb burnsOr some other part is used… Łukasz Szymański - e-marketing specialist| InternetBeta 2012 | 27.09.2012
smart solutions Expedition to the unknownor a shorter trip Łukasz Szymański - e-marketing specialist| InternetBeta 2012 | 27.09.2012
smart solutions I like to read thingsbut most often… Łukasz Szymański - e-marketing specialist| InternetBeta 2012 | 27.09.2012
smart solutions "My" portal • What I like reading / watching • Information tailored to the time of day • With ads that interest me • With the store when I need it Łukasz Szymański - e-marketing specialist| InternetBeta 2012 | 27.09.2012
smart solutions "My" shop • I ask why I canceled my shopping • It reminds me that I have to buy a new bulb • It makes a shopping list for a party for me • It knows that a newrecipe has been "following me" for some time now • It answers every question, i.e. about products Łukasz Szymański - e-marketing specialist| InternetBeta 2012 | 27.09.2012
smart solutions By providing care, the risk of "I did not know" is reduced. "System" takes care of providing information by means of www, a mobile app, SMS, email, a car display, in advertising spaces on websites, etc. Łukasz Szymański - e-marketing specialist| InternetBeta 2012 | 27.09.2012
smart solutions Is it possible? Yes, of course! • Loyality programs can build a positive brand feel among your customers. It requires a lot of work, some bigger budgets and you have to think it through, but it can be done. There is only one but… Łukasz Szymański - e-marketing specialist| InternetBeta 2012 | 27.09.2012
smart solutions "One" but … • Am I notbeing followed too closely? • Do they knowmoreabout me than I would want to? • Do they know me betterthan I knowmyself? • What about privacy and security? Łukasz Szymański - e-marketing specialist| InternetBeta 2012 | 27.09.2012
smart solutions Łukasz Szymański - e-marketing specialist| InternetBeta 2012 | 27.09.2012
smart solutions Unfortunately, this involves sharing more information about you. Unfortunately, this involves sharing more information about you. Łukasz Szymański - e-marketing specialist| InternetBeta 2012 | 27.09.2012
smart solutions Łukasz Szymański E-marketing consultant Phone: +48 17 860 21 86 ext. 173 +48 500 067 606 e-mail: l.szymanski@ideo.pl www.ideoagency.com