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People visit, do not watch and do not buy because…the store does not seem trustworthy. More information on website http://www.ideoagency.com/
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What problems can you encounterin the first 6 months of runninganonline shop? Wojciech Szymański
Theymaynot enter Theymaynot watch Theymaynot buy
People do not enter, do not watch and do not buy because… the shop does not appearin the most basic sources of traffic, i.e.pricecomparisonwebsites product descriptions are copies that Google does not approveand does not position
People visit, do not watch and do not buy because… bad traffic the store is not useful at all the storedoesnot seemtrustworthy pricesare too high
People visit, watch and do not buy because… pricesare too high the shopping cart is not usable the storedoes not seemtrustworthy of a narrowrange of products
First stepsbefore the analysis? Lower the prices Appear in pricecomparisonwebsites(Skąpiec, Ceneo, Nokaut) start usingGoogle Merchant Center Start usingcampaignssuch as Shopping Ads, only in search results Open anaccount on Opineo service
If you already know that… so you have an assortment that people are looking for and you have low prices Your traffic hasincreased from pricecomparisonwebsites …either you do not seemtrustworthyor the store is useless
If you already know that… the store is certainly useful you did the research and you are 100% sure …either you do not seemtrustworthy, yourpricesaretoo high, or you do not have good products
If you already know that… you have traffic from pricecomparisonwebsites and search engines you have good products and good prices … either you do not seemtrustworthyor the store is useless
If you already know that… you have traffic frommany sources and you have takencare ofgoodfeedback that means you have good products, good prices and youseem trustworthy …this shop is not useful
Youwillfindhelpful usabilitytests followingthe competition
Interactive Agency & Internet Software House E-tools tailor made for your business • Ideo Sp. z o.o. • Wojciech Szymański • Director of Digital Marketing • www.ideoagency.com • ws@ideo.pl