Boost Your Marketing Strategy with Sitefinity Content Personalization Features

1. Boost Your Marketing Strategy with Sitefinity Content Personalization Features TITLE Subtitle

2. In today’s digital environment, enterprises have to address to various audience needs and make sure that their visitors remain glued to the site. And for this it is imperative to deliver the right information to the right person.

3. Personalized content helps to build a relevant conversation with the customers by offering them with information that are relevant to them. Sitefinity CMS development allows you to deliver different versions of personalized content, page assets and web pages that target specific user segments.

4. How Sitefinity CMS development can help with content personalization? • Platform Based Content • ProfileBased Personalization • Device Based Personalization • Categorize Audience • Use of variable

5. Platform Based Content: The three major areas for content personalization are mobile, email and social media. You can use Sitefinity to a create platform based personalized content so that the customers find a familiar environment that is created by using their purchase and browsing behavior. While working with social platforms, it is important to have sufficient profile data to showcase the personalized brand page. else, the website may run the risk of looking spam.

6. Profile Based Personalization: Hiring a Sitefinity partner company will help you to implement new trends and techniques that help to create personalized content. Your content can be personalized based on the footprints of the visitors. It is by using the conduct and virtual attitude of the person that you can customize their experience and send emails or snippets related to their interest. This will help you showcase your brand as the right platform for your visitor and help to explore their interest.

7. Device Based Personalization: Sitefinity developers can help to create specific content for specific devices. This allows you to capture a wide range of audience using specific devices. By doing this you will make it easy for the visitors to get relevant information that they are looking for irrespective of their location and even on the go. The web page will get adjusted as per the device and users will have a better experience of viewing the content.

8. Categorize Audience: Based on the position and interest of your audience, you can categorize them in different segments, for example lead, subscriber, customer, qualified lead, former customer and etc. Based on the profile of your customer, you can offer personalized content that can offer a brand lifting experience.

9. Use of Variable: Sitefinity developers can help to create personalized content for marketing based on the variables like time, location, behavior and etc. to create a personalized page. The enterprises also have options to create customer attributes according to the customer needs. Also Read: Sitefinity Thunder: What You Need To Know

10. Visit : www.idslogic.com Email : Sales@idslogic.com India Office (New Delhi) A-126, Sector – 63,Noida, UP India – 201301 PH. +91 120 423 5665 UK Office(Leeds) Regus City West, Building 3,City West Business ParkGelderd Road, Leeds, LS12 6LN, PH. (0)1138 150 160 www.idslogic.com