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Used for a wide range of the purposes, user-generated content can take on many forms, including the question and answer forum, blogging, social media posts, reviews and even wikis. <br>
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Advantages Advantagesof ofuser-generated user-generatedcontent contentin inyour yourMarketing MarketingStrategy Strategy UsergeneratedconceptthathasbeenexpandinginpopularitybecausetheSocialMediaand theSocialMediaNetworkshavetransformedthewaytheconsumerscommunicate,informand canalsorelatetothebrands. User-Generated User-GeneratedContent: Content: Usedforawiderangeofthepurposes,user-generatedcontentcantakeonmanyforms, includingthequestionandanswerforum,blogging,socialmediaposts,reviewsandevenwikis. Thistypeofcontentcanbecreatedbythenon-brandedthirdpartysiteliketheWikipedia,orit canlivewithinabrandeddomain,eitherdirectlyorindirectlyintheareasthataremonitored andmanagedbytheadministration. Insimpleterms,whenevertheindividualusersarecreatingtheirowncontentonyoursiteoran outpostofyoursite-maybeit’safullblogpost,apictureforthecontestorjustthecomment onyourpage-It’sUGCorUserGeneratedContent
Benefit Benefitof ofUser User-Generated -GeneratedContent Contentfor foryour yourbrand brandor orbusiness: business: ● Measures Measuresthe UserGeneratedContentistheperfecttooltoknowwhatyourcustomersand usersthinkaboutyourbrandoryourproductandservices.Throughthecontent theyshare,youcanimplementthesociallisteninginyourbusiness. ● reinforcement reinforcementthe theengagement: engagement: Besidesencouragingyourbrandrelationshipwiththecustomersandusers, includingthecontentthattheygenerateinyourmarketingstrategygivesyour usersavoice.Youwillboostthemandotheruserstocontinuepostingthe relevantcontentandtherefore,youwillcreatethesenseofcommunity. ● Attract Attractpotential potentialclients: clients: Althoughthebrandpoststheinterestingcontentfortheirusers,sometimesall theinformationlookslikeadvertisementandpromotion.Usersalwayslookfor theextravalue,demandinglegitimacy.Usergeneratedcontentisthebestwayto createthesenseoftrustinyourbrand.Desiredclientswillmaketheirpurchase decisionbasedonthegoodexperienceortheendorsementsoftheother customers. ● Increases Increasesyour yourconversions: conversions: UserGeneratedcontentcontributestoincreasethecredibilityandthetrustsin brands,whichinturnincreasetheconversionrate. thecustomer customersatisfaction satisfactionlevel: level:
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