What is Consent Management Platform?
Using consent management platform is mandatory for every audience data handlers. Want to know why?Keep your eyes glued to this article. u201cThe data does not exist independently in the world, nor is it generated spontaneously. Data is constructed by people, from people,u201d (source 1). Indeed, in such a scenario, using CMP is very much important to take consent of the audience. So, what happens if you use your consumer data without their consent? Simple u2013 itu2019s illegal and may lead to severe data privacy issues. Therefore, to avoid these consequences, businesses are using consent management platforms.
51 views • 4 slides
