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Brand Content: New Forms of Brand Communication

Slides of my conference about Branded Content at Inesdi Institute, October 12th, 2014. Barcelona.

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Brand Content: New Forms of Brand Communication

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  1. Brand Content: New Forms of Brand Communication branded content: new forms of brand communication -­‐ montecarlo Instituto Inesdi - 2014, November, 12th -

  2. we always need Context, but… why?

  3. context: right here, right now

  4. hi, I’m Montecarlo @Imastranger

  5. and this is a business school

  6. some clues about communication

  7. we are social animals

  8. we share experiences

  9. we tell stories

  10. . from theatre…

  11. . through literature…

  12. . to mass media

  13. . receiver receiver receiver sender ))))) receiver receiver receiver receiver

  14. . - one direction - same time - same message

  15. . but… what about “new” media?

  16. . from mass media to bit media (welcome to the XXIth century)

  17. . we are wired

  18. . O)))))) ((((((O

  19. . - all directions - any time/place - personal message

  20. . we live in a global society

  21. . …but (in some way) it’s still based on a consumer economy

  22. . advertising (as we knew it) doesn’t work anymore

  23. . what about brands?

  24. . what about brand communication?

  25. . commercials

  26. . more commercials

  27. . more and more commercials

  28. . product placement

  29. . h$ps://www.youtube.com/watch?v=CK9lRE9l9zY

  30. . branded content

  31. . h$ps://www.youtube.com/watch?v=MKIpnBteI7Y

  32. . from possession to use

  33. . …to experience

  34. . we need to share stories

  35. . our stories

  36. . true stories

  37. . …but first we will have to understand who we are

  38. . Thank you very much! montecarlo www.imastrangerheremyself.com www.quimicavisual.com @Imastranger

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