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Practical considerations

TITLE XXX. THE PRODUCT IS…. THE BRAND IS. WHAT key business challenge does the brand face? XXX. WHO are we trying to engage and what competes for their attention? XXX. What’s the role for communication? XXX. WHERE and WHEN will communication have most power? XXX.

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Practical considerations

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  1. TITLE XXX THE PRODUCT IS… THE BRAND IS... WHAT key business challenge does the brand face? XXX WHO are we trying to engage and what competes for their attention? XXX What’s the role for communication? XXX WHERE and WHEN will communication have most power? XXX HOW does the category engage creatively and how could we challenge this? XXX Practical considerations XXX XXX • XXX

  2. POTENTIAL WAYS IN • TARO BOY AND FRIENDS FIGHT IT OUT IN BLITZ-LAND WITH THE ROBOTS THEY CREATE • TARO BOY TELLS THE NEXT ADVENTURE ENTIRELY THROUGH THE SNACK • THINK CLAY-MATION • OTHER CONTEXT WE HAVE YET TO EXPLORE : • MISSION-TYPE ADVENTURES • MAGIC AND WIZARDRY • MAD SCIENTIST / LAB-BASED

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