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Presentation of my master class about Transmedia Storytelling at Digital PR Academy of the ADECEC - Barcelona. (Probably my longest presentation until today).
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Digital PR Academy - Transmedia Storytelling for PR + Brand Communication TRANSMEDIA STORYTELLING MONTECARLO – nov, 13th, 2015
TRANSMEDIA STORYTELLING - Contents ● INTRODUCTION: WHO AM I ● What Is (and What Is Not) Storytelling ● Storytelling & Storytelling ● Diamond Sutra ● Storytelling Circle ● Transmedia Storytelling ● Stories & Games ● Every One of Us ● StoryWorlds & Brand Universes ● Brand Content, the Next Generation TRANSMEDIA STORYTELLING - Contents ● INTRODUCTION: WHO AM I ● What Is (and What Is Not) Storytelling ● Storytelling & Storytelling ● Diamond Sutra ● Storytelling Circle ● Transmedia Storytelling ● Stories & Games ● Every One of Us ● StoryWorlds & Brand Universes ● Brand Content, the Next Generation
WHO AM I? ● Storyteller ● Filmmaker ● Transmedia Architect @Imastranger WHO AM I? ● Storyteller ● Filmmaker ● Transmedia Architect @Imastranger
TRANSMEDIA STORYTELLING - Contents ● Introduction: Who Am I? ● WHAT IS (AND WHAT IS NOT) STORYTELLING ● Storytelling & Storytelling ● Diamond Sutra ● Storytelling Circle ● Transmedia Storytelling ● Stories & Games ● Every One of Us ● StoryWorlds & Brand Universes ● Brand Content, the Next Generation TRANSMEDIA STORYTELLING - Contents ● Introduction: Who Am I? ● WHAT IS (AND WHAT IS NOT) STORYTELLING ● Storytelling & Storytelling ● Diamond Sutra ● Storytelling Circle ● Transmedia Storytelling ● Stories & Games ● Every One of Us ● StoryWorlds & Brand Universes ● Brand Content, the Next Generation
WHAT IS (AND WHAT IS NOT) STORYTELLING ● Telling a story is MUCH MORE than telling a story WHAT IS (AND WHAT IS NOT) STORYTELLING ● Telling a story is MUCH MORE than telling a story
WHAT IS (AND WHAT IS NOT) STORYTELLING ● “WRITING is a DANGEROUS BUSINESS” W. S. Burroughs WHAT IS (AND WHAT IS NOT) STORYTELLING ● “WRITING is a DANGEROUS BUSINESS” W. S. Burroughs
WHAT IS (AND WHAT IS NOT) STORYTELLING ● Storytelling… IS NOT A CHRONOLOGY WHAT IS (AND WHAT IS NOT) STORYTELLING ● Storytelling… IS NOT A CHRONOLOGY
WHAT IS (AND WHAT IS NOT) STORYTELLING ● It is not a chronology ● Storytelling… IS NOT A (FAIRY) TALE WHAT IS (AND WHAT IS NOT) STORYTELLING ● It is not a chronology ● Storytelling… IS NOT A (FAIRY) TALE
WHAT IS (AND WHAT IS NOT) STORYTELLING ● It is not a chronology ● It is not a (fairy) tale ● Storytelling… IS NOT A BORN GIVEN GIFT WHAT IS (AND WHAT IS NOT) STORYTELLING ● It is not a chronology ● It is not a (fairy) tale ● Storytelling… IS NOT A BORN GIVEN GIFT
. WHAT IS (AND WHAT IS NOT) STORYTELLING ● It is not a chronology ● It is not a (fairy) tale ● It is not a born given gift ● Storytelling… IS NOT A TECHNIQUE
. WHAT IS (AND WHAT IS NOT) STORYTELLING ● Storytelling is EMOTIONAL COMMUNICATION
. WHAT IS (AND WHAT IS NOT) STORYTELLING ● Storytelling is emotional communication ● But… EMOTIONAL IS NOT ENOUGH
. WHAT IS (AND WHAT IS NOT) STORYTELLING ● Storytelling is emmotional communication ● But… emotional is not enough ● STORYTELLING IS A PROCESS
. WHAT IS (AND WHAT IS NOT) STORYTELLING ● Storytelling is emmotional communication ● But… emotional is not enough ● Storytelling is a process ● STORYTELLING HAS INTENTION
. WHAT IS (AND WHAT IS NOT) STORYTELLING ● Storytelling is emmotional communication ● But… emotional is not enough ● Storytelling is a process ● Storytelling has intention, NOT MORAL
. WHAT IS (AND WHAT IS NOT) STORYTELLING ● STORYTELLING IS AN EXPERIENCE
. WHAT IS (AND WHAT IS NOT) STORYTELLING ● Storytelling is an experience… ● …ABOUT SHARING EXPERIENCES
. TRANSMEDIA STORYTELLING - Contents ● Introduction: Who Am I? ● What Is (and What Is Not) Storytelling ● STORYTELLING & STORYTELLING ● Diamond Sutra ● Storytelling Circle ● Transmedia Storytelling ● Stories & Games ● Every One of Us ● StoryWorlds & Brand Universes ● Brand Content, the Next Generation
. STORYTELLING & STORYTELLING ● TACTIC STORYTELLING
. STORYTELLING & STORYTELLING ● Tactic storytelling ● STRATEGIC STORYTELLING
. STORYTELLING & STORYTELLING ● Tactic storytelling ● Strategic storytelling ● USE IT WISELY
. TRANSMEDIA STORYTELLING - Contents ● Introduction: Who Am I? ● What Is (and What Is Not) Storytelling ● Storytelling & Storytelling ● DIAMOND SUTRA ● Storytelling Circle ● Transmedia Storytelling ● Stories & Games ● Every One of Us ● StoryWorlds & Brand Universes ● Brand Content, the Next Generation
. DIAMOND SUTRA ● Reality is complex ● TRUTH OR LIE HAVE NO USE
. DIAMOND SUTRA ● Reality is complex ● Truth or lie have no use ● It is only a question of POINT OF VIEW
. TRANSMEDIA STORYTELLING - Contents ● Introduction: Who Am I? ● What Is (and What Is Not) Storytelling ● Storytelling & Storytelling ● Diamond Sutra ● STORYTELLING CIRCLE ● Transmedia Storytelling ● Stories & Games ● Every One of Us ● StoryWorlds & Brand Universes ● Brand Content, the Next Generation
. TRANSMEDIA STORYTELLING - Contents ● Introduction: Who Am I? ● What Is (and What Is Not) Storytelling ● Storytelling & Storytelling ● Diamond Sutra ● Storytelling Circle ● TRANSMEDIA STORYTELLING ● Stories & Games ● Every One of Us ● StoryWorlds & Brand Universes ● Brand Content, the Next Generation
. TRANSMEDIA STORYTELLING ● FROM PLATFORM TO MULTIPLATFORM
. TRANSMEDIA STORYTELLING ● From platform to multiplatform ● HYPERCONNECTED / HYPERFRAGMENTED
. TRANSMEDIA STORYTELLING ● From platform to multiplatform ● Hyperconnected / Hyperfragmented ● FORKING PATHS MEAN TO CHOOSE OPTIONS (and loss control)
. TRANSMEDIA STORYTELLING ● From platform to multiplatform ● Hyperconnected / Hyperfragmented ● Forking paths mean to choose options (and loss control) ● NEW NARRATIVE & DRAMATIC FORMS
. TRANSMEDIA STORYTELLING - Contents ● Introduction: Who Am I? ● What Is (and What Is Not) Storytelling ● Storytelling & Storytelling ● Diamond Sutra ● Storytelling Circle ● Transmedia Storytelling ● STORIES & GAMES ● Every One of Us ● StoryWorlds & Brand Universes ● Brand Content, the Next Generation
. STORIES & GAMES ● Homo ludens ● PLAYING STORIES, TELLING GAMES
. STORIES & GAMES ● Homo ludens ● Playing stories, telling games ● SANDBOXES, LARPS and MMORPG
. STORIES & GAMES ● Homo ludens ● Playing stories, telling games ● Sandboxes, larps and mmorpg ● ROI IS JOY
. TRANSMEDIA STORYTELLING - Contents ● Introduction: Who Am I? ● What Is (and What Is Not) Storytelling ● Storytelling & Storytelling ● Diamond Sutra ● Storytelling Circle ● Transmedia Storytelling ● Stories & Games ● EVERY ONE OF US ● StoryWorlds & Brand Universes ● Brand Content, the Next Generation
. EVERY ONE OF US ● Immersive levels ● UX (User Experience) to US (User Story)
. EVERY ONE OF US ● Immersive levels ● Ux (user experience) to us (user story) ● THERE IS A PLACE FOR EVERYONE
. EVERY ONE OF US ● Immersive levels ● Ux (user experience) to us (user story) ● There is a place for everyone ● I DON’T LIKE YOUR BRAND, I LIKE MY FRIENDS
. TRANSMEDIA STORYTELLING - Contents ● Introduction: Who Am I? ● What Is (and What Is Not) Storytelling ● Storytelling & Storytelling ● Diamond Sutra ● Storytelling Circle ● Transmedia Storytelling ● Stories & Games ● Every One of Us ● STORYWORLDS & BRAND UNIVERSES ● Brand Content, the Next Generation
. STORYWORLDS & BRAND UNIVERSES ● PLOT vs. WORLD
. STORYWORLDS & BRAND UNIVERSES ● Plot vs. World ● STORYWORLDS
. STORYWORLDS & BRAND UNIVERSES ● Plot vs. World ● Storyworlds ● BRAND UNIVERSES
. STORYWORLDS & BRAND UNIVERSES ● Plot vs. World ● Storyworlds ● Brand universes ● COMPLEXITY & LIVING NARRATIVES
. TRANSMEDIA STORYTELLING - Contents ● Introduction: Who Am I? ● What Is (and What Is Not) Storytelling ● Storytelling & Storytelling ● Diamond Sutra ● Storytelling Circle ● Transmedia Storytelling: from Platform to Multiplatform ● Stories & Games ● Every One of Us ● StoryWorlds & Brand Universes ● BRAND CONTENT, the Next Generation
. BRAND CONTENT ● No product, no brand ● BRAND VALUES IN ACTION