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Search intent is the term used to define the user's purpose of online searching. There are four types of search intent:
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Search intent in SEO Search Intent is the term used to describe someone’s purpose of searching or on a search engine. It is the reason behind someone’s query on search engine.
Types of search Intent in seo: • INFORMATIONAL • TRANSACTIONAL • NAVIGATIONAL • COMMERCIAL
Informational An intent is called informational when a searcher is looking for information. It may be any question or answer, definition like or any kind of information. For Example: What is Web Development ? When was Newton Born? How to Make Pancake ? How many bones are there in human body?
Transactional An intent is called transactional when a person's purpose is to buy something online. For Example : Buy Shoes Online Buy Samsung S-7 Mobile Buy Kitchenware
Navigational When a searcher is looking for specific website or we can say that he knows where he wants to go but is unsure of URL then the intent is called navigational. For Example Amazon Facebook Inetweaver
Commercial : When a person is planning to buy something in future and he is comparing or researching about that product or item in current time then intent will be called as commercial. For Example : Mobile phones under ₹ 10,000 Sony LED vs Samsung LED Difference between Intel and AMD processors
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