LINK BUILDING WITH HARO

1. HOW TO SUCCEED WITH “HARO” LINK BUILDING?

2. What is HARO? HARO (help a reporter out) is an excellent way to attract links from high authority publications, which is very advantageous for SEO performance. The concept is simple – Journalists, reporters & bloggers are looking for expert sources on all manner of topics. But getting coverage is far more complicated than sending out the odd reply when you see a suitable opportunity. This type of scattergun approach sees companies fail to build links despite investments in time and effort. Using a HARO link building service (like ours) is a better option to build links quickly.

3. How does it work? Haro provides journalists with a powerful database of sources for upcoming stories and daily opportunities for sources to secure valuable media coverage. Haro emails this information in 3 daily messages, Monday – Friday. The emails contain relevant queries from experts on current trending topics. The requests will include the query, the requirements to be considered for inclusion on the topic, the submission deadline, and an anonymous email address to which you can pitch your expertise to provide insights and commentary. Haro is mostly used by reporters searching for subject matter experts to quote in their stories but it can also be used by PR professionals or others for content marketing and building quality backlinks.

4. How to succeed with HARO? Fast responses – This is by far the most important. If you respond quickly to a HARO query, your pitch will land right at the top of the journalist’s feed, meaning he/she is far more likely to go with your insight. If you leave it 24 hours, it’s likely that 50+ people will have already replied and the opportunity is lost. Look for relevant requests and topics – You can easily scan these in the HARO daily emails. For example, if you’re a digital marketing agency, you can answer pretty much any question about marketing, business, entrepreneurship, advertising, management etc.

5. Be concise – Don’t write any more than 200 words in your response. And don’t start dropping links to all of your social profiles and contributions. The writer just wants to grab some insight. Use actionable and insightful tips – This is where most people go badly wrote. Don’t write generic fluff, it never ever works. Journalists want some lovely quotable points of expertise. So tell them about tools, and actionable strategies you use. Open with the actionable piece of advice, then go onto explain what you mean. Never use filler content – You’re not writing a beefed up blog post, you only have 200 words to convince someone you’re an expert with an interesting insight that their readers may enjoy.

6. Why you should use HARO? HARO is ideal for bloggers who want to build backlinks without sending hundreds of annoying outreach emails. Instead of cold emailing hundreds of blogs to try to convince them that linking to you will make their life better, you offer genuinely helpful advice journalists asked you to provide. And since HARO is widely used, there are queries for all kinds of business owners. You will find the right pitch opportunity whether you are an expert at the top of your game or a new blogger.

7. How to choose which pitches to reply to? The first step is to sign up as a source and tell HARO which categories you are interested in. You can choose to receive an email from the Master HARO category meaning you will receive all queries that are posted on that day. Or you can choose individual categories. Starting with the Master HARO category is a great idea because there may be queries you could reply to in categories you didn’t consider. But I only recommend doing it for a few days so you don’t get overwhelmed by the amount of queries you receive. After a few days, I recommend unsubscribing from Master HARO and subscribing to individual categories instead. Once you receive an email from HARO, it’s time to choose the queries you want to reply to.

8. Few questions to ask yourself before answering a query: • Do I have something interesting to share on the topic? • Do I fit the requirements the journalist mentions? • Do I feel excited about answering this query? Is what I’m about to share helpful? • Is this query related to my niche? • If it’s not related to my niche, would a backlink on the website still benefit me? • Would I be happy to display the website’s logo on my “featured on” page? • Do I still have time before the deadline set by the journalist?

9. INNOTHOUGHTS - DIGITAL MARKETING FIRM Visit us @ https://www.innothoughts.com/ Mail us @ innothoughtspune@gmail.com