1 / 11

9 Simple But Important Things To Remember About PPC Audit

The pay-per-click audit is a process of diving into your account to highlight the areas which need more efforts for better performance.<br>WHAT IS PPC AUDIT & WHY IS IT NECESSARY?<br>It provides you with useful insights on how the audience is engaging with your ad. It gives you an idea about what to implement for optimisation of your PPC performance. It gives you detailed analytics when you take on a previously existing Google Ads account.

Intelicle
Download Presentation

9 Simple But Important Things To Remember About PPC Audit

An Image/Link below is provided (as is) to download presentation Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author. Content is provided to you AS IS for your information and personal use only. Download presentation by click this link. While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server. During download, if you can't get a presentation, the file might be deleted by the publisher.

E N D

Presentation Transcript

  1. 9SIMPLEBUT IMPORTANTTHINGSTO REMEMBERABOUTPPC AUDIT I N T EL I CL E. CO M

  2. WHATISPPCAUDIT & WHYISIT NECESSARY? Thepay-per-clickauditisaprocessofdivinginto youraccounttohighlighttheareaswhichneed moreeffortsforbetterperformance. Itprovidesyouwithusefulinsightsonhowthe audienceisengagingwithyourad. Itgivesyouanideaaboutwhattoimplement foroptimisationofyourPPCperformance. Itgivesyoudetailedanalyticswhenyoutakeon apreviouslyexistingGoogleAdsaccount.

  3. TIP#1ALWAYSCHECK THEACCOUNT HISTORY ImportantNote: Neverconductan auditwithin3monthsofintroducinga significantchangeinyouraccount. Alwaysstartyourauditbyscanningaccount historybecauseitshowstheperformanceof youraccount. Inhistory, alwayscheckwhetherthelast changeyoumadeinyouraccounthas producedanyeffectornot. Inthisway, you caneasilyevaluatetheperformanceofyour account.

  4. Tip#2AlwaysTrack YourConversions ITISMOSTLYNEGLECTEDBYMANYDIGITALMARKETERSAND CANBETHEBIGGESTLOOPHOLEINYOURPPCCAMPAIGN. WITHOUTKEEPINGTHETRACKOFYOURRECORDS, YOUCAN NEVERKNOWWHETHERYOUREFFORTSAREPAYINGOFFOR NOT.

  5. TIP#3ASSESSTHE QUALITYSCORE ALWAYSASSESSTHEQUALITY SCOREFOREXPECTEDCTR THROUGHADSWHENYOUARE CONDUCTINGAPPCAUDIT. Itreflectstherelevancyofyourkeywordsand landingpage. Ithelpsyouinidentifyingthenon- performingkeywordswhohaveaquality scoreoflessthan5. Adoptsignificantstrategiestoimprovethe QSandgetmoretrafficforthemoneyyou havespent.

  6. TIP#4KEEPON REVIEWING TARGETING SETTINGS TargetingsettingsofanyPPC accountcanhaveaprofound impactonitsperformance. Therefore, youneedtokeepa checkonthesesettings. Someimportantelementstocheckare: NetworkSettings MobileBidAdjustments TargetedLocations SCRS | BR ANDG UIDELINE S

  7. Tip#5CheckYourClick ThroughRate ByreviewingyourCTRyoucanexaminetherelevancyofyouradtext. ifyourCTRgoesdownthenitmeansyouradtextisnotrelevanttothe searchterms. Ultimatelyitwillaffectyouradrankandyourprofitwillbeminimised.

  8. Tip#7ReviewYour PerformingKeywords Tip#6SetYourNegative Keywords Checktheperformancereportofyour keywordstohighlightthepossiblyvaluable keywords. Sometimes, well-performingkeywordsget eliminatedincorrectly. So, filteroutthe deletedkeywords. Usethesekeywordsagaintoaddmorevalue toyouraccount. Negativekeywordscansaveyoufromthe clicksandimpressionsofirrelevantsearches. Makealistofkeywordsonwhichyoudonot wanttodisplayyouradsandsetthemas negatives. Iftherearenegativekeywordsalreadyadded thencriticallyreviewthem.

  9. TIP#8REVIEWTHE NO. OFACTIVEAD GROUPS Thenumberofenabledadgroupsdetermines theoptimisationofyouraccount. Enablingonlyoneadgroupisnota recommendedpractice. Therefore, alwaysusetwotothreevariationsin eachadgroup. Ithelpsyouintestinganddoingexperiments withyouradsuntilyoufindthewinning combination.

  10. TIP#9CHECK YOURTARGETED LOCATION SETTINGS Itisbettertokeepchecking yourtargetinglocationsettings duringaudits. Aquickcheck thatwhetheryourcampaignis targetingallthedesired locationsornotneverhurts. Thisquickreviewenablesyouto coverallsignificantlocationsthat areimportantforyourbusiness.  Beverycarefulthatnotarget locationhasbeenmissedoutfrom yourcampaign. Forthispurpose, youcanstartwith largegeocatchment.

  11. CONCLUSION Allthesetipsandthebenefitsassociatedwiththemclearly depictthatPPCauditingisanimportantphenomenonfora successfulcampaign.  Therearemanyprofessionalagencies workingouttheretohelpyouinrunning yourPPCcampaigns.  IntelicleisonesuchreputablePPCagencythat strivestooptimisethegrowthofyourbusiness throughitsextensivedigitalmarketingexpertise. EMAILADDRESS www.intelicle.com

More Related