Hotel Management Software - Intouch data

1. HOW TO… Take control of your guests’ data Generate additional revenue Get real time reports and analysis Target your most responsive guests Track results for each campaign Encourage loyalty and repeat visitation At ITD, we are the industry leaders in hospitality data solutions because we listen to you. We’ve grown by understanding what you need and building our customised data products to match. We know you need real time knowledge of your guests, sales, properties and loyalty programs. We know you need your information at the click of a button and in a format that suits your individual needs. ITD’s web-based programs deliver all this and more, so that you can spend your time making more informed sales and marketing decisions resulting in a better return for every marketing dollar . Contact us today – we’re ready to listen and respond to your needs. Phone: +61 (0)7 3255 0401 itd@intouchdata.com www.intouchdata.com

2. unlimited access to your guests’ data GENERATE MORE VISITS AND ADDITIONAL REVENUE WITH A MOUSE CLICK… Cut marketing costs, eliminate duplication and provide valid and consistent messages to your guests. ITD’s flagship product is dataArc, our multi-dimensional hotel guest database program. DataArc takes guest transactional data from property management systems (PMS) and transforms it into a powerful yet user-friendly marketing tool accessible via the web. Guest data is cleaned, reformatted and appended with third party data to provide accurate reporting, analysis and targeted marketing. Guest recognition ITD is able to clean and validate data across 235 countries world-wide. Another feature of dataArc that ITD can incorporate for your hotel group or cluster is our guest recognition program. Identify guests at your property who have multiple stays either at your property, a sister property or across the portfolio. Once your guest data is imported into dataArc you can: • Analyse and report on a myriad of criteria including market segment, geo-location, day of week, demographic profile, food and beverage spend, average rate and more. A guest staying with your property for the first time can be identified for other stays within your group, allowing you to recognise and reward VIP’s prior to them achieving that status at an individual property. Loyalty in another guise! • Target selected guests for direct marketing purposes such as traditional direct mail, email and telemarketing. • Track each campaign to determine response rates, location of responders and amount of spend, allowing you to build accurate and precise return on investment reports. • Download data for further internal analysis. • Analyse guests at a regional level (within hotel groups and clusters) to track migration, introduce guests to other properties in the portfolio and market at a group level. • Access the deepest discounts from postal agencies and save on collateral costs via selected targeting methods. DataArc is designed for single property applications or for use across multiple properties in a chain, group or cluster. Merging multiple properties’ databases into a single application provides unparalleled access on a regional level - which guests are shared across the group (or part of), which guests can be introduced to another property or combined for regional tactical and strategic campaigns? This can be achieved no matter which or how many PMS are in use across the group. Phone: +61 (0)7 3255 0401 Email: itd@intouchdata.com Fax: +61 (0)7 3255 0403 Unit 2E, 15 Anthony Street West End QLD 4101 Australia Locked Bag 2010 South Brisbane BC QLD 4101 Australia www.intouchdata.com