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Intranet Design: Leading an Intranet Redesign webinar deck by Toby Ward, Prescient Digital Media.
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Intranet Design: How To Lead A Redesign Toby Ward & Michael Rudnick Prescient Digital Media 1
40+ Years Combined Experience Toby Ward President Michael Rudnick Managing Partner 3
About Prescient Digital • Worlds’ leading intranet consulting firm • Strategy, design, implementation, support • Meeting our clients needs for 15 years • Clients across industries, global geographies, functional areas 4
Clients 5
Focus • Improving productivity and performance • Unifying the enterprise across businesses and geographies • Enhancing internal communications and collaboration • Improving HR operations and service delivery • Driving innovation 6
Poll 10
Pure Creativity 11 © 2013 Prescient Digital Media Not for distribution
Pure Creativity 12 © 2013 Prescient Digital Media Not for distribution
Business Driven Design 13 © 2013 Prescient Digital Media Not for distribution
Intranet Design Myths • A graphic redesign will solve your intranet problem • More features = better design • Employees read on the web • Your employees view the intranet like you do • Design for desktop first, then mobile • Success happens overnight 14
World Class Design Requires a Sound Strategic Foundation 15 © 2013 Prescient Digital Media Not for distribution
Planning Provides The Foundation • Strategic plan • Governance & policies • Functional plan • Business case & ROI • Information architecture • Wireframes • Design • Content management • Change management 18
Mission Statements • Our mission is to connect people with the ultimate places to play. • To improve organizational effectiveness & communications by enabling employees to access timely, relevant info & applications where, when & how they need it. 20
Goals & Objectives • Goals – Qualitative – Something worked toward, or striven for – Something toward which effort is directed • Objectives – Quantitative – End result of an endeavor/effort – SMART • Specific, Measurable, Attainable, Realistic, Time Defined 21
Personas Provide a shared understanding of who and how employees will use the Intranet: – Identify common user tasks – Prioritize content – Prioritize devices – Evaluate visual design, content style, accessibility, etc. Role Work location Function Tenue Employee Desk Sales New Hire Manager Manufacturing Finance First Year Executive Remote Human Resources Long Tenured 25
Wireframes 27
Visual Brief • Review & incorporate brand guidelines • Determine color palette • Determine font types, sizes, headers, etc • Use of images / icons • Technical parameters / limitations 28
Design Concepts • Review creative brief with brand guidelines • Apply colors, style and images to wireframes • Review concepts and fine tune • Get approvals 30
Next Webinar Digital Workplace vs Intranet vs Portal June 22, 12:30 EST 46
Final Thoughts • Intranet design requires a sound strategic foundation • Know your user population • Design is more than graphics • Think mobile first, mobile only – and optimize for it • Take usability clues from the consumer world • No design by committee 48
Questions? 49
Toby Ward Michael Rudnick toby@prescientdigital.com 416.986.2226 michael.rudnick@prescientdigital.com 917.324.5622 www.PrescientDigital.com www.IntranetBlog.com 50