Search Engine marketing

1. Search Engine Marketing

2. Content More Links More Traffic Inbound Links Fans/Subscribers Traffic Content Friends/Fans Even More Links Even More Traffic SEO + Blogs + Social Media Blogs Social Media SEO

3. Blogs Benefits of Blogging • Increased presence in major search engines like Yahoo! and Google • A way for you to speak directly, openly and honestly with your customer • Another channel to promote your brand and company • Build personal, long-lasting relationships with your customers that foster trust • Sets you apart from competition • Excellent PR tool--the media calls YOU, not your competition • Articulate your viewpoints, knowledge & expertise pertaining to your industry • Inexpensive to set up, operate and maintain

4. When To Start Blogging • Before you have a product or service • Before you have a web site • Before you have anything!!! All you need is to know who your target market is & to create a few ideas!

5. Blogging Ideas • List of ideas, trends, or thoughts • List of useful links or tools • Answer questions received • Ask your followers questions • Comment on other blogs/web sites • Turn release or article into blog post • Share an experience

6. Search Engine Optimization (SEO)‏ What is SEO? Search engine optimization (SEO) is the process of improving the volume and quality of visitors to a web site from search engines (Google, Yahoo, MSN, etc.) through “Natural” or “Organic” search results. • There is no magic solution to SEO • It takes “real” work, time, and patience • Should be maintained for lifetime of the site

7. Search Engine Optimization (SEO)‏ Why is SEO Important? • The Golden Triangle Study • Most eye activity on a search page was the top left, forming a Golden Triangle (Enquiro Study)‏ • SEO pulls more traffic than PPC • 75% Clicks from “Natural” or “Organic” • 25% Clicks from “Paid” or Sponsored ads • Studies show: 54% of buyers rely primarily on search engines when trying to find a product to purchase online (Jupiter Consumer Study)‏ • Sites on first page of “Organic” listings are perceived to be an authority—assists w/creating online branding • SEO gives better ROI than any other marketing • No bidding wars or click fraud with SEO

8. Search Engine Optimization (SEO)‏ Benefits of SEO • Boost targeted visitors which equals higher conversions • Achieve higher web site rankings on search engines for your targeted keywords • Search engines crawl your site more often • Increase the number of pages on your site that are indexed by search engines • Reach millions of people globally who could potentially become customers • Multiply incoming links to your site • More visibility and accessibility of your business • Make your site authoritative

9. Search Engine Optimization (SEO)‏ Your customers see your Advertisement or Listing when theySearch Credit card processing Natural or Organic listings( From SEO Work )‏ Google places your Ad (Paid or PPC Results)‏

10. Search Engine Optimization (SEO)‏ Keyword or Key Phrase Selection Always the first step - Keyword selection can make or break SEO Campaign • Keyword Selection • Search Volume = High • Relevance = High • Competition = Low

11. Search Engine Optimization (SEO)‏ Analyze Your Competition • You want to know the probability of getting on the first page of Google • SEO strength of Top 10 web sites on Google for selected keywords • PageRank of Top 10 web sites

12. Search Engine Optimization (SEO)‏ 25% of SEO = On page Visible SEO • Page Title • URL • H1, H2, H3 Tags • Page Text & Bold

13. Search Engine Optimization (SEO)‏ 25% of SEO = On page Invisible SEO • Keywords Meta Keywords = professional search engine marketing company, seo services, Internet marketing • Description • Image Alt Text

14. Search Engine Optimization (SEO)‏ 75% of SEO = Off page Link Building Links are “recommendations” or “votes” for your site (they power most of SEO)‏ • A link: www.nureachlglobal.com • Anchor Text: Internet Marketing(Use of Keyword)‏ • Link should be from trusted websites • Blogs/Forums/Wikis (magnet for links)‏ • International/Local Directories • Sites that are relevant or compliment your site (Partners)‏ • Social Bookmarking • Social Media (press releases, articles, videos, etc.)‏ • Create a useful tool

15. Search Engine Optimization (SEO)‏ Directories Local Directory submission Yellow Pages Submission

16. A A A A A A A A A A A A A B Website Website Website Website Website Website Website Website Website Website Website Website Website Website A B Website Website C A B Website Website Main Website Search Engine Optimization (SEO)‏ • Link Popularity Building • Link Popularity Building • Link Popularity Building • Link Popularity Building • Link Popularity Building • Link Popularity Building Link Popularity Building One Way Links : A site links to B site but there is no link from B to A Two Way Links : A site links to B site and B site links back to A site Three Way Links : A site links to B site and B site is asked to link back to C site (main site being promoted)‏

17. Social Media & Social Networking • What is Social Networking? • Similar to a business networking event or social cocktail party but without constraints of space and time. It is about: • Building relationships • Starting conversation & creating word-of-mouth or “Buzz” • Answering questions/helping others • Asking questions/trusting recommendations or advice from others

18. Social Media & Social Networking What is Social Media? Use of Internet technology to connect with people socially and generate publicity through online communities. Social Media is the most effective way to publish & promote content: News Releases PowerPoint Presentations Viral Videos Blogging Social Bookmarking Articles RSS Feeds PodcastseBooks

19. Social Media & Social Networking Benefits of Social Media Marketing • Excellent for reputation management • Build recognizable identity or branding of your products or services • Create “Buzz” or online conversations about products or services • Another way to form relationships with customers, prospects, employees, business, partners, or colleagues • Reach millions of people globally who could potentially become customers • Multiply incoming links to your site • Achieve higher search engine rankings • More visibility and accessibility of your business

20. Social Media & Social Networking Promoting Your Content

21. Measuring Results Use analytics software to learn what works • Track number of daily/weekly/monthly visitors. • What sources are visitors coming in from? • How many visitors are converting to leads or customers? • Which keywords or phrases are converting?

22. Outsourcing Internet Marketing Internet marketing is not rocket science. However, it is a extremely time consuming, wearisome, sometimes puzzling activity, yet an inescapable task that needs to be continued for the lifetime of the website. Keep it in-house if: • Small non-competitive niche industry • Very large company with a TEAM of experienced SEO/Social Media professionals • Complex or proprietary business objectives which are confidential in nature In all other cases, outsource.