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An Introduction to All About Vision ®

An Introduction to All About Vision ®. Home Page. Mission To provide consumers with comprehensive, trustworthy information on eye health and vision correction options; enabling delivery of contextual marketing messages to a highly targeted audience. Quick Facts. Launched in January 2000

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An Introduction to All About Vision ®

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  1. An Introduction toAll About Vision®

  2. Home Page

  3. MissionTo provide consumers with comprehensive, trustworthy information on eye health andvision correction options;enabling delivery of contextual marketing messages to a highly targeted audience.

  4. Quick Facts Launched in January 2000 Site does not sell products Includes more than 450 pages ofcustom-developed, proprietary content Content is produced with the input ofan Advisory Board of eye care professionals…

  5. Advisory Board Joseph T. Barr, OD, MS Brian Boxer Wachler, MD Michael DePaolis, OD, FAAO Burt Dubow, OD, FAAO Valerie Kattouf, OD Mark Mattison-Shupnick, ABOM Charles Slonim, MD, FACS Vance Thompson, MD

  6. Most Popular Content Areas • LASIK & Vision Surgery • Contact Lenses • Eye Problems & Diseases • Eyeglass Frames & Lenses • Find an Eye Doctor

  7. Growth of Unique Visitors (in millions)

  8. Traffic is Generated by: Search engines Eye care practitioner recommendations and links Media mentions and links Thousands of links from professional associations, special interest organizations, community sites, governments and corporations Direct marketing programs

  9. Search Engine Ranking All About Vision enjoys prominent rankings on Google, Yahoo, MSN and other search engines for hundreds of vision-related search terms. Examples of Google rankings: Dry eyes #1Macular degeneration #2Glaucoma #7Eye doctors #1 LASIK #3Laser eye surgery #4Contact lenses #1Eyeglasses #4 As of January 10, 2008

  10. The Importance ofSearch Engines80% of adult online Americans have searched the Internet for health information 81% of health searchers start at a search engine, not a medical site Source: Pew Internet & American Life Project:July 2002, July 2003, May 2005

  11. Cited byProminent Consumer Media

  12. Opportunities for Advertisers Display ads (250x250)Advertorials On-demand pop-upsSurveys, polls and quizzesMini-sites and sponsored sectionsSponsored content & special featuresCoupons and special offersE-mail newsletter sponsorships

  13. Example of 250 x 250 Display Ad

  14. Example of Advertorial

  15. Example of Links to Advertorials

  16. Advertorial Actions: Link, Registration

  17. Included in Every Ad Program • Promotion of your doctor or retail locator • Lead generation mechanisms • Custom coupons, certificates, etc. • Special offer promotion • Monthly performance summary • Real-time performance statistics

  18. AcuvueAcuvue BifocalAcrySofAcrySof IQAcrySof ToricBlurRelief Eye DropsCareCreditCheckYearly.comClearSight 1 DayCustomVue LASIKFocus DailiesFreshLook Contact LensesIntralase Lobob Optimum, Sof/Pro02OptixOcusoft Lid ScrubProClear CompatiblesRestasisReStor IOLSimilasan Eye DropsSynergEyesTears AgainTheraTearsTLC Laser Eye CentersTransitions LensesVision Service Plan Advertised Products & Services As of January 2008

  19. SalesTom Meinert, 908-534-7776Ron Walker, 858-454-2145 x301 Marketing ServicesHeather Stevens, 858-454-2145 x309 Access Media Group, LLC7590 Fay Avenue, Suite 302La Jolla, CA 92037 Media kit:www.AllAboutVision.Info Contact Information

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