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http://www.iabaustralia.com.au/images/uploads/Draft_Industry_Standards_for_Online_Audience_Measurement.pdf Use the right tool for the job Understand how methodology impacts results
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http://www.iabaustralia.com.au/images/uploads/Draft_Industry_Standards_for_Online_Audience_Measurement.pdfhttp://www.iabaustralia.com.au/images/uploads/Draft_Industry_Standards_for_Online_Audience_Measurement.pdf
Use the right tool for the jobUnderstand how methodology impacts results