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The 2010 Census

The 2010 Census. “Objects in Future are Closer than they Appear”. A Presentation for the Oklahoma State Data Center Conference July 23, 2008. Census Bureau – Key Players. 2010 Census Staff: Dennis Johnson, Regional Director Sydnee Chattin-Reynolds, Deputy Regional Director

JasminFlorian
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The 2010 Census

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  1. The 2010 Census “Objects in Future are Closer than they Appear” A Presentation for the Oklahoma State Data Center Conference July 23, 2008

  2. Census Bureau – Key Players • 2010 Census Staff: • Dennis Johnson, Regional Director • Sydnee Chattin-Reynolds, Deputy Regional Director • Craig Best, Assistant Regional Census Manager • Richard Taegel, Assistant Regional Census Manager • Debra Stanley, Partnership Coordinator • Matthew Milbrodt, Information Services Specialist

  3. The 2010 Census is Your Future • The 2010 Census will affect Oklahoma for 10 years and beyond • $300 billion per year are distributed based on census numbers • Numbers at the tribal, local, state, and federal level represent POWER!

  4. The 2010 Census is Underway! • Census activities for 2010 have started • There are big changes in the way the census will be done • American Community Survey is happening now • Short-form only in 2010 • More use of automation in field operations • As in Census 2000, partnership is the key to success in all phases of the census

  5. The Census 2010 Questionnaire Content • Short Form Only • Name • Age/Date of Birth • Gender • Race • Ethnicity • Household Relationship • Tenure (own or rent)

  6. How We Protect Your Information • Federal Law – Title 13 of the U.S. Code protects the confidentiality of all your information. • Privacy Principles – Guidelines that protect the information we collect and statistics we publish. • Statistical Safeguards – Ensure that statistics released do not identify individuals.

  7. Census Data and Tribal Affiliation • Self-identification is the basis of the census (race & ethnicity) • Geographic based, not Enrollment based • Census 2010 questionnaire asks for the “enrolled or principle tribe” • Census tables will show data by tribal affiliation

  8. Availability of Census Data for Tribal Areas, States, Counties, and Cities • Census data can be found on our web site: www.census.gov • Census data is mostly free and easy to use • 1990 and 2000 Census data available on American FactFinder for tribes and tribal areas • 2010 Census data will be available late 2011 • American Community Survey data will be available for all tribal areas – Fall 2010

  9. Success Depends on Tribal, State, and Local Participation • Working together we can insure an accurate and complete 2010 Census for Oklahoma • Tribal, State, and Local organizations have credibility with residents and can better encourage participation • Tribal, State, and Local organizations know best where areas are that need extra attention for recruitment and enumeration

  10. The Time to Start is Now! • Census Day is less than 2 years away. Now is the time to plan • One of the concerns expressed by our Census 2000 partners was that there was not enough lead time to fully prepare for promotion efforts • We want to use the developed communication networks to share the 2010 Census message

  11. What’s Been Done so Far? • Tribal Consultation Meetings with Tribal Leaders • Meetings with State Data Centers and Governor’s Liaisons • Meetings with Municipal Leagues, Association of Counties, Regional Planning Organizations • Meetings with Mayors and Community Leaders • Congressional Visits

  12. Next Steps for Census • Opening of Early Local Census Offices in Fall 2008: • Oklahoma City and Tulsa • Currently Working with GSA and Contractor (Equis Corp) to identify potential sites • Early office will manage recruiting and operations for Address Canvassing in 2009

  13. Oklahoma City Local Census Office 13

  14. 200 NW 66th St. - Suite 935Broadway Executive Park 9 14

  15. Aerial View of Oklahoma City Local Census Office 15

  16. Tulsa Local Census Office 16

  17. Pine Street Industrial Park1411 N 105th East Avenue 17

  18. Aerial View of Tulsa Local Census Office 18

  19. Next Steps for Census • Opening of remaining Local Census Offices in Fall 2009: • Enid • Lawton • McAlester • Will manage recruiting and Non-Response Follow Up operation for 2010

  20. Recruiting for 2010 Census Jobs • Recruit and hire Census Taker workers • Most jobs last approximately 8-10 weeks • Hourly pay rate varies depending on locality • Paid training, mileage reimbursement, weekly payment • 2009 – First large hiring in late winter/early • spring to conduct Address Canvassing • 2010 – Largest hiring in early summer to • conduct Non-Response Follow-Up activities • KC RCC Recruiting Phone number: • 1-888-340-7525

  21. Next Steps for Census • The Partnership Program • Linked with our current Information Services Program • Core Staff – January 2008 • Partnership Specialists will be located throughout six-state region • Are working closely with Governor’s Liaison, SDCs and established networks

  22. Next Steps for Census • Partnership Outreach • Staff and activities designed to: • Educate residents about the need and importance of the census • Encourage participation through self-response • Encourage cooperation with census operations • Build and nurture partnerships with tribal governments, CCCs, local governments, community, education, faith-based, media, and business organizations

  23. American Indian and Alaska Native Program • Tribal Government Liaison Program • State-Recognized Tribes • AIAN Organizations

  24. American Indian/Alaska Native Program • Currently 45 federally-recognized tribes in the Kansas City Regional Census Territory • 2010 Census counts entire AIAN population • 75 % of AIANs live off of reservations

  25. American Indian/Alaska Native Program • Increase awareness of census • Recruit for census jobs • Educate American Indian and Alaska Native population about the importance of the census

  26. Tribal Programs • - Work with the tribe’s various programs • Housing authority • Education department • Tribal schools K-12 • Head Start • Adult education • Tribal clinics or hospitals • -Urban and rural AIAN centers

  27. Government to Government Relationships • Trust • Building trust is a major challenge • Historic distrust of federal government • Overcoming distrust may be the greatest challenge faced by the Census Bureau

  28. Tribal Consultation • Consultation a key component of working with tribal governments • Two Consultation meetings with tribal leaders • Regional Director with tribal leaders • Continued consultation meetings

  29. Tribal Government Liaison Program • Tribes will be asked to appoint liaison • Liaison will receive training and a handbook that provides guidance • Program helps reduce undercount - went from 12.2 % in 1990 to 4.75 % in 2000 • Tribal Liaison can advise about AIAN organizations as potential partners

  30. Meeting with State Tribes and Organizations • Working meeting with state-recognized tribes, AIAN organizations, media and urban and rural AIAN populations • State tribes have unique political relationship with state • 75% of AIANs live in urban and rural areas • AIAN Organizations are vital partners • Opportunity to educate and collaborate with AIAN media outlets

  31. Timeline of Census Activities • 2008-2009 Tribal, State and Local Governments establish Complete Count Committees • 2008 Local Census Office Opens – Oklahoma City and Tulsa • Census Recruitment Begins • 2009 First Census Field Operations Begin • Heaviest Census Promotional Efforts • Local Offices open in Enid, Lawton, and McAlester • 2010 Census Day (April 1, 2010) Follow-up to Insure Accurate Counts Deliver Population Counts to President (Dec. 31, 2010)

  32. 2010 Census American Indian & Alaska Native Geographic Areas • American Indian Reservations • American Indian Trust Lands • Oklahoma Tribal Statistical Areas • Alaska Native Villages • Sub-Reservation Geography • census designated places • census tracts • block groups • blocks

  33. Challenge Areas for 2010 • Areas of new immigration/language barriers • High growth areas • Low Census 2000 Response Rate areas

  34. Community Partnership Goals For Oklahoma • Improve accuracy by broader participation in Geographic programs • Organize to promotethe 2010 census in communities and tribal areas • Assist with recruitmentfor Census positions in Local Census Offices and field positions • Maximize self-response/mail return rate in Oklahoma (Census 2000 rate was 64% for OK, 67% nationally)

  35. 2010 Census Promotion & Complete Count Committees

  36. Barriers Affecting an Accurate 2010 Census Count for Oklahoma • Deliberate avoidance • Fear of government • Concerns regarding confidentiality • Irregular housing • Complex and fluid households • Language barriers • New immigrants

  37. Planned Census Promotion and Outreach Activities • National advertising campaign • Census in Schools Program • Faith-Based initiative • Complete Count Committees • Questionnaire Assistance Centers • Be Counted Sites • Recruit local workers • Nurture partnerships

  38. What is a Complete Count Committee? • A Complete Count Committee is a team of community leaders to develop and implement a locally-based outreach and awareness campaign for the 2010 Census.

  39. Why Form a Complete Count Committee? • To promote awareness of the 2010 Census (educate). • To motivate the community to participate. • To utilize local knowledge, expertise, and influence to implement a census awareness campaign.

  40. The Goals of a Complete Count Committee? • Develop a community-specific 2010 Census awareness campaign • Provide leadership in the promotion of the 2010 Census • Encourage every resident to complete and return their census form • Help to recruit community members for census jobs.

  41. Who Is Included in a Complete Count Committee? • Tribal/Local Government leaders • Business leaders • Faith-Based leaders • Education leaders • Neighborhood leaders or residents • Media representatives

  42. When Should a Complete Count Committee Form? • Suggested timeline: • Now: Propose committee funding line item in tribal/city’s 2009 & 2010 budgets • Fall 2008: Form local Complete Count Committee and develop plan of action and hold regular progress meeting • October 2009-April 2010: Hold tribal/community 2010 Census awareness events

  43. Specific CCC Activities • Develop a local theme for Oklahoma’s 2010 Census promotion (tied to national message) • Secure tribal/community leaders’ approval • Create/distribute promotional materials • Hold 2010 Census outreach functions at tribal/community events • Spread word about 2010 Census jobs • Provide 2010 Census testing/training space • Identify hard to count areas in Oklahoma

  44. How We Can Help You Form a Complete Count Committee • Provide templates for promotional materials – handouts, flyers and brochures • Provide speakers for promotional events • Help coordinate with national promotional efforts

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