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Extreme Exhibit Makeover: Beyond Pipe and Drape ArtsNW Booking Conference October 2006

Extreme Exhibit Makeover: Beyond Pipe and Drape ArtsNW Booking Conference October 2006. Overview. Introductions and questions What should your booth do for you? Principles of good design Examples Makeover 1 – Solo Artist Makeover 2 – Agent Makeover 3 - Ensemble

Jeffrey
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Extreme Exhibit Makeover: Beyond Pipe and Drape ArtsNW Booking Conference October 2006

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  1. Extreme Exhibit Makeover: Beyond Pipe and Drape ArtsNW Booking Conference October 2006

  2. Overview • Introductions and questions • What should your booth do for you? • Principles of good design • Examples • Makeover 1 – Solo Artist • Makeover 2 – Agent • Makeover 3 - Ensemble • Resources – How to get things done • Q&A

  3. What should your booth do? • Attract • Communicate what you do • Show how you are different from others • Support conversations that build relationships • Make you memorable

  4. Principles of Good Design • Reduce visual clutter • Create a focal point • Use color • Avoid visual clichés

  5. Examples

  6. Examples

  7. Examples

  8. Examples

  9. Makeover One: Solo Artist • Lauren Sheehan

  10. Makeover One: Solo Artist • Doesn’t have booth design • Must travel with booth and booth paraphernalia • Would like to match branding to Web site • Create welcoming space – velvet curtain, flowers, spiced tea • Half-booth size

  11. Makeover One: Solo Artist • The makeover:

  12. Makeover One: Solo Artist • High impact visual – large artist photo, large artist name • Fabric drape for sides – color to match banner • Banner on back wall • Pick up Typography, Branding of Web site • One powerful quote • Table for videos, tea urn • Flowers • Instruments

  13. Makeover Two: Agency • Spike Music • Regional and national acts • Touring in North America • Artists include: • Agua Dulce - Latin/cumbia/soul • Banyan - Avant-punk-funk • Eightrack Mind - 8-piece live hip hop/acid jazz • 40 Watt Hype -- Latin infused hip hop • Insatiable - Ska/jazz • Psyche Origami - Hip hop • Willie Waldman Project - Psychotic jazz

  14. Makeover Two: Agency • Current Design:

  15. Makeover Two: Agency

  16. Makeover Two: Agency • Makeover Results

  17. Makeover Two: Agency • High impact visual • Bold use of color • Emphasis on “brand” of agency • Music stands as literature racks • Table for videos and literature

  18. Makeover Three: Ensemble • Craicmore • Contemporary traditional Celtic music • Regular touring company – four artists

  19. Makeover Three: Ensemble Craicmore’s Website:

  20. Makeover Three: Ensemble • Current booth design:

  21. Makeover Three: Ensemble • Makeover Results:

  22. Makeover Three: Ensemble • High impact visuals • Selective use of high-impact quotes • Emphasis on artist’s brand • Table for literature and videos

  23. Resources • Types of Booths or Displays Fabric or vinyl banners on stands - $500 to $700 each Panels on Frame - $2700 with graphics Panels on Frame - $600 to 1,000 with graphics Velcro Panels - $1,300 to $1,700

  24. Resources • Design • If you keep it simple you don’t need a designer • Emphasize large photos or images • Selective use of quotes – make them work hard • Many display vendors will provide some limited design free of charge • Be clear what you want • Draw sketches • Provide high resolution copies of your photos, logo, other artwork

  25. Resources • Drapes • http://www.quikstage.com/ • Booths and Displays • http://www.godfreygroup.com • http://www.displays2go.com • Photo Mounting and Laminating • FedEx Kinkos • Swifty Printing

  26. Thank you! For more information, please contact Kathleen Hosfeld Hosfeld & Associates Artist Management www.hosfeldartists.com

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