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Growth of Online Usage in Hong Kong

Only media with double digit growth. Hong Kong Market Facts. Media spending in Hong Kong does not mirror media consumption patterns. Internet coverage in Hong Kong has grown faster than traditional media. Consumers’ Average Time Spend . Media Spending by Advertisers.

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Growth of Online Usage in Hong Kong

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  1. Only media with double digit growth Hong Kong Market Facts Media spending in Hong Kong does not mirror media consumption patterns Internet coverage in Hong Kong has grown faster than traditional media Consumers’ Average Time Spend Media Spending by Advertisers Source: #Source: Nielsen//Netratings HK, Active Internet Users 2003-2004 growth *Source: Media Guide 2003 / 2004, Mindshare (Yesterday Reach) ^Source: Media Guide 2003 / 2004, Mindshare (Past Week Reach) Source: Adex Report Q1-Q3 2004, HKU & Yahoo!HK, Media Consumption Survey March 2004 Total Hong Kong Population: 6.9 million Globally, internet users will number over 1 BILLION by 2007 Online usage in Asia/ Pacific is forecasted to surpass usage in the U.S. and the rest of the world in 2004 Age Male 48% 0 – 14: 15 – 64: 65+: 15% 73% 12% Female 52% Source: Census & Statistics Department, HK Govt, 2004 Growth of Online Usage in Hong Kong The online market is growing fast - expected to reach 51% penetration in Hong Kong by 2006. Number of Internet Users Source: IDC, December 2003 Source: OFTA Hong Kong, Yahoo! Hong Kong analysis

  2. Yahoo! Hong Kong Facts Yahoo! Hong Kong: Unique Advantages • The Yahoo! HK homepage has the highest traffic among local websites and offers unique advertising formats • The entire Yahoo! Hong Kong site is designed to carefully balance the advertiser need for impact, with the user desire for ease of use Top Yahoo! Hong Kong Properties Yahoo! Hong Kong Reach & Rank • News • #1 news portal in terms of unique visitors (1.01 million users in Jan 2005), with over 68% reach • #1 Homepage • #1 webpage in terms of unique visitors (2.0 million) and page views (98 million) PV’s: 751M Unique Visitors (UV): 2.2 M Reach: 84% Rank: 1 Source: Nielsen//Netrating, Jan 2005 Key Yahoo! Hong Kong Demographics Young Adults 20 - 34: 52% of Y!HK users Working Adults: represent 82% of unique audience – essential target for Finance, Travel, Entertainment and other industries msn.com.hk #2 sina.com.hk #3 hong kong.com #4 Young Adults 52% Source: Nielsen//Netratings HK (User Reach & PVS), Jan 2005, Chinese site only Source: Nielsen//Netrating, Jan 2005. Census & Statistics Department, HK Government

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