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Enterprise Integration Trends and the Role of Web Services Presentation to IRMAC January 15, 2003

Enterprise Integration Trends and the Role of Web Services Presentation to IRMAC January 15, 2003. Andrew Astor Vice President, Enterprise Web Services. Super-Trends in Integration. Heterogeneity 49 major applications on average Integration consumes 33% of IT budgets J2EE vs. .NET?

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Enterprise Integration Trends and the Role of Web Services Presentation to IRMAC January 15, 2003

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  1. Enterprise Integration Trendsand the Role of Web ServicesPresentation to IRMACJanuary 15, 2003 Andrew Astor Vice President, Enterprise Web Services

  2. Super-Trends in Integration • Heterogeneity • 49 major applications on average • Integration consumes 33% of IT budgets • J2EE vs. .NET? • From an integration viewpoint, it’s irrelevant

  3. The Integration Imperative Integration has risen to the level of critical, strategic necessity for businesses of all types Source: Morgan Stanley CIO Survey October 2002

  4. Super-Trends in Integration • Heterogeneity • Service Oriented Architecture • Business-focused • Mature, well-evolved architecture

  5. Service Oriented Architecture • Subroutines • Structured Programming • Client/Server • RPC • Object Orientation • Components • Web Services The evolution ofan old idea…

  6. Super-Trends in Integration • Heterogeneity • Service Oriented Architecture • Integration Consolidation & Maturity • EAI, B2B • Web Services, Mainframe Access • BPM, Workflow • BAM, Portals, Development Tools • “Styles” of integration

  7. Super-Trends in Integration • Heterogeneity • Service Oriented Architecture • Integration Consolidation & Maturity • Standards • Always succeed as markets mature • Reduced costs • Increased productivity • Reduced vendor lock-in • Reduced risk

  8. Value toCustomers Standards-based,Mature plusValue Adds Standards-based,Mature Proprietary,Mature Time Standards-based,Immature Proprietary, Immature Evolution of Enterprise Software Markets

  9. Value toCustomers Standards-based,Mature plusValue Adds Standards-based,Mature Proprietary,Mature Standards-based,Immature Time Proprietary, Immature An Example – The Database Market Oracle (54%) Oracle, Sybase, Informix, Ingres, Tandem, DB2, Microsoft IMS/DB, IDMS, dBase File Access System R • 1970 1980 1990 2000

  10. Value toCustomers Standards-based,Mature plusValue Adds Proprietary,Mature Time Standards-based,Immature Proprietary, Immature Evolution of Enterprise Software Markets Standards-based,Mature 3 Lessons: Innovate new capabilities Lead standards development Embrace standards in products

  11. webMethods and ?? Value toCustomers Standards-based,Mature plusValue Adds Today Standards-based,Mature webMethods and ?? Proprietary,Mature Standards-based,Immature Time Proprietary, Immature Web Services The Integration Marketplace Standards-based,Mature webMethods, Vitria, SeeBeyond, Tibco, Mercator Crossworlds, NEON, Mercator Cape Clear, Iona 1995 1997 2003 2007

  12. What are Web Services? • Web services are application capabilities made available to other applications over the web. • “Loosely coupled software components that interact with each other dynamically via standard Internet technologies” – Gartner

  13. Differing Perspectives • Development Tool Vendors – Code Web services using integrated development tools. Best for new or replacement applications. • Application Vendors – ExposingAPIs as Web services. Customerswrite code to use these interfaces. • webMethods – Web Services are ameansof integration; not an end inthemselves. Generate them automatically,as part of your integration process.

  14. Management & Optimization BPM & Workflow Security, Reliable Messaging & Transactions Data Transformation& Business Logic Interoperability J2EE Applications Evolution of Integration Technology

  15. SOAP WSDL TBD TBD TBD TBD J2EE J2EE Evolution of Integration Technology Standards-Based Integration Management & Optimization BPM & Workflow Security, Reliable Messaging & Transactions Data Transformation& Business Logic Interoperability Applications

  16. SOAP WSDL J2EE Evolution of Integration Technology Standards-Based Integration Management & Optimization BPM & Workflow Security, Reliable Messaging & Transactions Data Transformation& Business Logic Interoperability Applications

  17. SOAP WSDL J2EE Evolution of Integration Technology Enterprise Web Services Management & Optimization BPM & Workflow Security, Reliable Messaging & Transactions Web Service-Based Integration Data Transformation& Business Logic Interoperability Applications

  18. BPEL4WS WS-Security SOAP WSDL WS-Tx XPATH BPEL4WS OMI BPEL4WS XSLT J2EE Evolution of Integration Technology Management & Optimization BPM & Workflow Security, Reliable Messaging & Transactions Data Transformation& Business Logic Interoperability Applications

  19. BPEL4WS WS-Security SOAP WSDL WS-Tx XPATH BPEL4WS OMI BPEL4WS XSLT J2EE Evolution of Integration Technology Management & Optimization BPM & Workflow Security, Reliable Messaging & Transactions Data Transformation& Business Logic Interoperability Applications

  20. BPEL4WS WS-Security SOAP WSDL XPATH WS-Tx BPEL4WS OMI BPEL4WS XSLT J2EE Evolution of Integration Technology Management & Optimization BPM & Workflow Security, Reliable Messaging & Transactions Data Transformation& Business Logic Interoperability Applications

  21. BPEL4WS WS-Security SOAP WSDL XPATH WS-Tx BPEL4WS OMI BPEL4WS XSLT J2EE Evolution of Integration Technology Management & Optimization BPM & Workflow Security, Reliable Messaging & Transactions Data Transformation& Business Logic Interoperability Applications

  22. BPEL4WS WS-Security SOAP WSDL WS-Tx XPATH BPEL4WS OMI BPEL4WS XSLT J2EE Evolution of Integration Technology Management & Optimization BPM & Workflow Security, Reliable Messaging & Transactions Data Transformation& Business Logic Interoperability Applications

  23. BPEL4WS WS-Security Business Activity Monitoring SOAP WS-Tx XPATH WSDL BPEL4WS OMI BPEL4WS XSLT J2EE Continued Innovation at “Top of Stack” Management & Optimization BPM & Workflow Web Service-Based Integration Security, Reliable Messaging & Transactions Data Transformation& Business Logic Interoperability Applications

  24. SOAP WSDL XML Today’s Web Service Standards – Just the Tip of the Iceberg The Common View Falls Short of What’s Required for Mission-Critical Business Management Security Business Process Modeling Data Transformation Transactional Integrity Workflow

  25. WSBI Is Built For The Enterprise WSBI=Web Services+Enterprise Integration • Massively Scalable Architecture • Cross-Resource Business Process Management • Native Support for non-Web Standard Resources • Data Transformation • Human Workflow & Personal Portal Support • Proven Security Model • Comprehensive Systems Management • Business Activity Monitoring

  26. webMethods – First with Web Services • Built for Service-Based Integration across the Web • webMethods means Web services • Pioneer in XML, leader in most standards bodies • SOAP, WSDL, Security, Business processing, etc. • Record of early standards incorporation into product • Unique value proposition: • Mature integration platform, • Offered by standards leader, • Built on a Web services-based architecture webMethods = Web Service-Based Integration

  27. 1997 1996 1999 1998 XML/B2B SOAP/WIDL XQL • Chief architect for RosettaNet • Expert member, JSR XML Data Binding • 1st RosettaNet Architecture Partner • Co-developed XQL with Microsoft • Invented message broker • Pioneered XML for B2B • Partnered with MS in first designs of SOAP • Proposed WIDL, a pre-cursor of WSDL, to W3C 1996 1997 1998 1999 2000 2001 2002 B2BEAISOAP XKMSWSDLSOAP 2000 2001 2002 OMI Standard • Founding member UDDI • SOAP 1.2 / XMLP • Co-author SOAP with attachments • 1st XML Schema Support • 1st unified B2B/EAI offering • Co-submitted WSDL 1.1 to W3C • Co- submitted XKMS to W3C • WG - SOAP Routing & Reliable Msg Extensions • WG -Web Services Coord. Group • Co-authored ebXML messaging • Co-Authored OMI standard • W3C WSDL, SOAP, and Architecture working groups • WS-I and SOAPBuilders • 1st UCCNet certification • 1st with full UAN support Thought and Standards Leadership

  28. J2EE, JMS, EJB, JCA, JDBC, JNDI, JTA, JSP cXML, ebXML, XPATH, XSLT, XQL, XML Schema SOAP, UDDI, WSDL, WSFL, BPEL4WS VANs, ANSI x.12, EDIINT, EDAFACT RosettaNet, HIPAA, UCCNET, SWIFT, CIDX Standards Based Integration Java XML Web Services EDI eStandards

  29. WSBI – Web Services Done Right • Enterprise-class solutions embrace and surpass current WS standards • Protects legacy system investments • Any service can be exposed as a Web service • Any service can call any Web service • Lowers total cost of integration • Develop Enterprise Web Services with no coding • Extensive run time monitoring and optimization • Future proof – Ready for additional standards as they develop

  30. Sampling of Production WSBI Customers • AT&T • Avnet Computer Marketing • Bank of America • D&B • Dell • Future Electronics • Met Life • NEC Electronics

  31. Met Life - Conceptual Architecture Customer Record Maintenance Customer Touch-points Statusing Financial Services Representative Doc Generator Broker Customer Service Representative Customer Shared Business Processes Administrative Processes Call Center Representative CRM MetLife e-Commerce Portal ERP Process Financial Process VRU

  32. E-Catalog Mail Coyote SRM WMS Web Catalog CRM Integration Broker (webMethods) Data Whse New WMS Tandem Oracle I2 Discovery Vastera GetPaid MA Future Electronics - WSBI is a competitiveadvantage, providing real-time global information Leader and innovator in marketing and distribution of semiconductors and other electronic components. Operates from 155 offices in 35 countries. 2001 revenues $2.9 billion. • Identifying common business functions and exposing as services, for use by multiple systems and audiences.

  33. Looking into the Future • Removal of proprietary protocols • Like HTML remove proprietary layout • Network APIs specified in WSDL • An “application dial-tone” • Semantic alignment • Agreement on what things mean would allow plug-n-play applications • To what degree is this possible? • Portable implementations • Standards-based • True network applications

  34. ? Pragmatics – Actions to Pursue Today • Put a Service Oriented Architecture (SOA) into place • Web services are part of an SOA • Develop an integration strategy that includes Web services • Web services are part of an Integration Strategy • Start developing Web services now, but stay pragmatic • Not everything can or should be a Web service – Especially Today! • Insist on standards and innovation, simultaneously

  35. WSBI – A Summary • Web services are an evolution, not a revolution • The first step toward integration standards • Web Service-Based Integration protects investments • Past, Present, and Future • Any lasting solution must be standards-based • Three big steps before the industry reaches a total solution • Advice • Develop an integration strategy; stay pragmatic

  36. Thank You. andy.astor@webMethods.com

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