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Haier Corporation

Haier Corporation. Broden Porter Chase Carson Chunmei Qian Mingzhi Zou. Outline . Introduction and History- Mingzhi Industry Analysis- Broden SWOT- Chase Competitor Analysis- Chunmei Global Expansion- Mingzhi , Chase, Chunmei Recommendations- Broden Conclusion- Chunmei. Commercial.

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Haier Corporation

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  1. Haier Corporation Broden Porter Chase Carson Chunmei Qian Mingzhi Zou

  2. Outline • Introduction and History-Mingzhi • Industry Analysis-Broden • SWOT-Chase • Competitor Analysis-Chunmei • Global Expansion-Mingzhi, Chase, Chunmei • Recommendations-Broden • Conclusion-Chunmei

  3. Commercial • Haier Commercial

  4. Introduction • Introduction • World’s fourth White-Goods Manufacturer • 100 billion RMB Scale Multinational Conglomerates • Innovation Practice

  5. History • Established 1920s • 1980s Problem • 1984 German’s Production Technology • Developing Process 1984-1991 Brand Strategy 1992-1998 Diversification Strategy 1998- Now International Strategy

  6. Company SWOT Analysis • Strengths • Leading manufacture of appliances • Global availability • Setting the Standard

  7. Company SWOT Analysis • Weaknesses • Marketing

  8. Company SWOT Analysis • Opportunities • Expansion • Technology advancement Haier Commercial

  9. Company SWOT Analysis • Threats • Competition • Global Expansion

  10. Industry Analysis • Leader in white goods • New technology • Environmental • Setting the standard • RFID-Radio-frequency identification

  11. Competitor Analysis • Electrolux • General Electric • Whirlpool

  12. Electrolux • Two major products • Consumer durables • Professional Products

  13. General Electric • Three parts of business: -Appliance division -Lighting division -Industrial division • Electronic distribution system

  14. Whirlpool • Corporation Policy -respect, integrity, diversity, teamwork and spirit of winning • Technology - online shopping

  15. Global distribution of products • Southeast Asia • North America • Europe

  16. Haier in Southeast Asia • Japan • Philippines • Vietnam • Bangladesh • Malaysia • 5-year five factories - 5 big markets

  17. Haier in North American In 1999, Haier moved to America Haier has 60% Market share in America In 2002, 200 million in sales

  18. Haier in Europe • Established its business in Europe since 1995 • Good business strategy -cooperate with other retailers -unique design -good customer services

  19. Recommendations • Short Term • Service • New Products

  20. Recommendations • Long Term • Online Shopping • Retail Market in Africa • Brand Recognition

  21. Conclusion

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