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IT Innovation in India . YASU Technologies Pvt. Ltd. About Us. Key Members of Mgmt. Satish Madhira: CEO Sudheer Gentela: VP, Sales Srinivas Reddy: VP, Professional Services Prasanna Boni: VP, Operations KRK Rao: Director, Engineering Vijay C: Principal Product Architect. About Us.
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IT Innovation in India YASU Technologies Pvt. Ltd.
About Us.Key Members of Mgmt. • Satish Madhira: CEO • Sudheer Gentela: VP, Sales • Srinivas Reddy: VP, Professional Services • Prasanna Boni: VP, Operations • KRK Rao: Director, Engineering • Vijay C: Principal Product Architect
About Us. • Founded in mid-1999 • Well-known player in Business Rules space • Over 90 people and 100+ global customers
Accolades • Ranked 178th fastest-growing company in Asia-Pacific • Deloitte Fast500 Program, 2004 • One of the 50 fastest-growing companies in India • Deloitte Fast50 Program, 2004 & 2005 • “Best Product” Award • HYSEA 2003 • “Visionary” Product • Gartner “Magic Quadrant”, 2003 & 2004 • “Strong Performer” • Forrester Research “BRE Wave”, 2005
Our Customers • Highlights • 100+ Customers • 8% of customers in the Fortune 500 list • Across the world • Americas • Europe • Asia-Pacific and Australia • Africa • In various verticals • Automotive, Banking, Capital Markets • Energy, Financial Services, Government, Healthcare • Insurance, Mortgage, Manufacturing, Media, Networks • Research & Development, Telecommunications, Travel • Universities • Customer Types • Enterprises, OEM, ASP
Why Us • BRMS is a breakaway market • Target market is a potential ‘soccer size field’ • Delivers measurable ROI of 15-30% • Key component for ongoing software redefinition (Software as a service) • Clear Parallels with Database market • On the verge of standardization initiatives
Why Us • QuickRules BRMS is innovative • Rated “visionary” by Gartner (2003 & 2004) • Rated “strong performer” by Forrester (2004) • Leading product in the BRMS space • QuickRules BRMS: Intellectual Property • Proprietary extensions to AI-based algorithms • Unique solutions for business problems in multiple industries
Why Us • Why is QuickRules BRMS going to be a ‘breakaway market leader’? • It applies across industry verticals • Delivers measurable customer value proposition: Reduces maintenance costs of IT Systems by 15% - 30% • ROI ranging between 30-70% • Achieves 80% automation in traditionally difficult problem areas • Claims processing • Loan Automation • E-filing of taxes • Real Estate transactions
Product components • QuickRules Analytics • Policy Capture • Simulation Analysis & Testing • QuickRules RuleEditor IDE • Rule Development / Degugging, Unit Testing & Deployment • QuickRules WebEditor • Rule Governance • QuickRules Repository • Access Control, Versioning, Audit Trails, “As-of Date” • QuickRules Runtime Engine • Rule Execution, Statistics Collection
Product Components IF…THEN… Rules Decision Tables Flow Ruleset Policy Capture
Product Components Policy Testing & Simulation
Product Components Roles / Permissions are set at Development time Permissions can be modified at Runtime Security: Access Control
Product Components Versioning & Audit Trails
Product Components Technology Platform
Marketing Strategy Enhanced profitability Rapid growth in revenue Become the industry earnings leader Revenue growth Enterprise customer Complementors Share operational efficiency value with customer Enable complentors to provide libraries Reliable complete rule lifecycle management Leading smart client solution Interoperable – rules can be reused independent of technology Platform to solution Easy to integrate into OEM platforms Easy to use to provide solutions to customers Eclipse, EMF and MDA Easy to build libraries Increase OEM partners Partner with small and medium system integrators Reliable efficient customer support Solve modeling, tracking and analytics problem Expand in Europe and Asia Pac Human Capital Information capital Organization Capital Enhance usability skills Invest in sales and marketing talent Attract best of R&D talent Enhance training processes Customer usage and knowledge base Facilitate innovation with new products
Marketing Plan (Market background) Standardization
Marketing Plan • Key Segments • Enterprise – Financial Services constitutes over 50% of the market • OEM – Platform vendors (like EAI, BPM, BI) deliver to 60% of the market. • Rest delivered by point solutions • Adoption • Standards • Enablement of packaged libraries • Adoption by • BPM (Business Process Management) • SOA (Service Oriented Architectures) • Business Intelligence • Business Analysts • Developers • Fragmentation • Fragmented market to continue for another 2-3 years • Standards wave to drive consolidation • YASU positioned well with cost leadership and scale