Business solutions – key for your business

1. Business solutions – key for your business Infobalt 2002 Lionginas Sepetys Business Customers Director UAB Bite GSM

2. About Bitė GSM The operators and the companies challenge The role of business solutions Our road map to Lithuanian companies and some examples Outline

3. Bitė GSMin brief • Bite GSM was established in 1995 • Full scale provider of mobile and internet services • GSM 900 and 1800 mobile network • Data and Internet license • Roaming with 155 operators in 74 countries • 427 employees • TDC is 100% shareholder

4. Market challenge Market evolution has to be closely observed Business efficiency issues have to be analysed industry-wise Market has to be presented with technologies readily transformed into convenient and easy-to-understand products Technology challenge Technology development has to be constantly monitored Technologies meeting current market demands have to be selected New technologies have to be implemented in shortest terms possible The operators challenge … … is to provide solutions for companies, but this is a two folded challenge balancing market and technology evolutions

5. The companies challenge … • Companies are constantly striving to improve business efficiency: Reducing Communications costs Automating tasks Improving internal Information flows Creating self care systems • Businesses have neither knowledge nor time to cope with the solutions challenge…

6. 1 Full analysis of the companies technical environment 2 Business case to sustain customers investments 3 End-to-end, redundant and easy-to-use technical solution 4 Recommendation on improvements/alterations of business processes 5 Technical and business support 6 Timely scaling and business support The companies challenge … • Therefore a consistent business solution provided by mobile operators must include

7. The companies are likely to solve the problems themselves … • Companies are very sensitive to competence of all business solutions providers • As a result of incompetent and inconsistent business solutions several undesirable scenarios usually evolve: • Customers try to develop solutions themselves, resulting in low end systems which usually only partly answer the needs. • Several “business solutions” are combined to fulfil the requirements, usually with unsatisfactory outcome • Customers become sceptical about any kind business solutions and try to rely on legacy systems • The market challenge is market education in positive way.

8. Business solutions key role… Information security Information management Communication flows Tools to constantly improve business efficiency Knowledge management Resource Management Customer relations Quality control Supply chain

9. Business solutions from operatorsare head of market demand .. • The understanding of business solutions is quite new to companies yet • Increased level of market education and knowledge leads to explosion of interest in business solutions • Companies realized the shortcomings of inconsistent solutions and are looking for ways to invest smarter • Business solutions provided by operators are ahead of market demand, therefore most of the companies requirements can be met.

10. Future of business solutions • More business than technical side of solution will be considered by customers • Providers of solutions will have to become more and more business/marketing oriented, instead of emphasizing technical know-how • New generation of sales force will be the key • Sales methodologies based on customer-tailored business cases will have to be presented • Most challenges will be faced when market will demand automation of both internal AND external processes as well • Automation of external processes will require operators, system integrators and software vendors integrate into new partnership cultures As business solutions evolve – new challenges will be faced

11. Radio/TV: 100 years E-mail: 30 years @ PC becamebusiness necessity: 20 years First car: 200 years Mobilesexceedingfixed phones In LT: 2002 Internet: 15 years WWW GSM telephonyin LT: 8 years Dynamics of changes

12. Connect subsidiaries Leased lines International connectivity Access @ mail Hosting Mobile Office High Speed Data GPRS Rate Plans City Plans Value added services In Bitė Business Solutions starts with Mobile … Virtual Private Network Self care Data Communication from A to B =>Z Internet and Intranet Communication Mobile Data Communication Mobile Voice and SMS Communication

13. … some examples of the various services supporting mobility and integration … • High Speed Circuit Switched Data (HSCSD) • General Packet Switched System (GPRS) • Mobile Voice Value Added Services (GSM Pro) • VirtualPrivateNetworks (MPLS) • Internet connectivity on dedicated line

14. HSCSD is dynamic distribution of band with in mobile networks Data transfer at a speed comparable to that of landlinemodems up to 43.2 kbit/s 43.2 kbit/s is 4.5 times fasterthan normal GSM data transfer GPRS is a technology that divides data into several packets instead of constantly occupying the line The advantage is that GPRS makes use of “gaps” in the ordinary phone calls When a gap occurs it is used by GPRS and a packet is sent off GPRS is an efficient utilization of data lines and increase speed up to 40.2 kbit/s GPRS is the core technology in the Mobile Internet and will over the coming years be standard in all mobile phones Mobile services for fast data transfers are HSCSD and GPRS

15. Mobile Voice Value Added Services(GSM Pro) • Possibility to communicate with several group members at the same time • Possibility for an additional member to join a group conversation as well as to re-connect if the phone was disconnected • The customer can control the group members through call administrator • The connection works in all Bite GSM network • No need for additional licenses • One handset for GSM as well as for group calls • Possibility to use other advantages of GSM

16. Belaidis dispečerio centras Laidinis telefonas PSTN GSM telefonai Internetas Vartotojų administravimo centras GSM ProServeris Mobile Voice Valued Added Service(GSM Pro) GSM Pro terminalai Fiksuoto ryšio tinklas GSM Tinklas

17. Virtual Private Networks(MPLS technology) • One system working in real-time • Modern technology, security • Entire Lithuania is covered with Bite’s infrastructure • All telecommunication services from one provider

18. Internet connectivity on a dedicated line … • Qualitative connection • Possibility of integration with other systems • Reliable connection with world network • Technological flexible

19. Mobility becomes the necessity of business • Machines emptied the villages, • provide us with work in factories • Computers empty the factories, • provide us with work in offices • IT changes offices, and we • work in the market • We work at home, at client’s place, • in the car - offices become only • meeting place • Informationand the speedof • analysing it become crucial factors • in business • Meeting becomes the most • important issue in most businesses • work is being done anytime, • anywhere • What really matters is reaching the information, 24*7 – the ideal one

20. We strive for being your partner ... Your suppliers Your distributors Your company Your PoS Your Foreign partners Your clients

21. Bitė – communication for everyone