120 likes | 1.93k Views
Business Letters - Sales Letter - Complaint Letter - Adjustment Letter - Order Letter - Collection Letter - Enquiry Letter - Persuading & Denial Letters - Quotation Letters - Interview Letter - Reference Letter.
E N D
Business Letters - Sales Letter- Complaint Letter- Adjustment Letter- Order Letter- Collection Letter- Enquiry Letter- Persuading & Denial Letters- Quotation Letters- Interview Letter- Reference Letter
Business LettersSignificance:-assist in sustaining business relationship-to convey complex information-serve as permanent record-to reach a large and geographically diverse audience
Business LettersPurposes-to inform-to congratulate-to enquire-to order-to requestto collect dues-to complain-to make an adjustment-to sale a product, service or scheme
Business LettersStructure-Heading-Date-Inside address-Salutation-Message-Complementary close-signature block
Business LettersStructureAdditional Elements-Addressee notation-Attention line-Subject line-Reference initial-Enclosure notation-Copy notation-Mailing notation-Postscript
Business LettersLayout-Block layout (everything left sided)-Modified block layout (Writer’s address & signature block on right side, rest on left)-Semi-block layout (Writer’s address & signature block on right side, rest on left and message having more margin on left) -Simplified layout (omits salutation and complementary close & subject line in capital)
Business LettersLayout-Block layout (everything left sided)-Modified block layout (Writer’s address & signature block on right side, rest on left)-Semi-block layout (Writer’s address & signature block on right side, rest on left and message having more margin on left) -Simplified layout (omits salutation and complementary close & subject line in capital)
Business LettersPrinciples- ‘You’ attitude- Clear & concise-Correct & complete- Emphasize positive-Courteous & considerate-Attention-Interest-Desire-Action