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How Does AR Increase Sales in Retail

AR use cases in retail are growing in leaps and bounds. Across the B2C, D2C, and B2B realms, AR will bridge the gap between online selling and the customer experience in the following ways.

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How Does AR Increase Sales in Retail

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  1. HOW DOES AR INCREASE SALES IN RETAIL? Augmented Reality in Retail is revolutionizing shopping experiences expeditiously! With AR in retail, customers can interact, customize, and engage with products better, so that they make the right purchase decisions. AR use cases in retail are growing in leaps and bounds. Across the B2C, D2C, and B2B realms, AR will bridge the gap between online selling and the customer experience in the following ways.

  2. Warehouse Space Optimization Virtual Fitting Rooms AR can improve complex warehouse operations by streamlining warehousing management activities such as order allocation and picking, inventory control, material handling, and packaging. Using an interactive 3D warehouse layout, retailers can improve their warehouse planning. Virtual fitting rooms allow your customers to try on clothing items, jewelry, and other accessories even if they don’t visit your physical store. Even without touching an item, shoppers can see the size, style, and fit of apparel before they buy it. According to Shopify, an omnichannel shopping experience powered by AR nudges online shoppers to spend 10% more.

  3. Interactive AR Packaging AR-enabled interactive packaging offers consumers a highly engaging shopping experience that will boost ecommerce and in-store sales. Customers could scan a QR code on the retailer’s package to understand the latest offers and discounts, new product roll-outs, or read the brand’s story. Jack Daniel Distillery’s smart AR packaging allows users to take a closer look at their whiskey-making process and explore their growth story. Route Optimization Not just online and shopping experiences counts to customers. When products are delivered quickly and smartly, there are much more chances for a customer to build their trust in brands. With AR enabling effective navigation capabilities, routes can be optimized for seamless delivery channels.

  4. Placement Previews IKEA Place App’s AR feature allows customers to visualize how a new piece of furniture will fit their space. After selecting an item from IKEA’s catalog, the customer can point their mobile camera anywhere in their surroundings to see the furniture’s placement, adjust it from different angles, take photos, and share it with their friends for feedback.

  5. THANK YOU

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