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The Real-time Solution Targeted Email Campaigns

Facing difficulty in implementing accurate email marketing practices?<br>Every marketer, at some point, has faced challenges connecting with accurate prospects. If youu2019re also among them, worry not. <br>This email marketing cheat sheet would help you in developing best strategy to outreach a broader customer group and communicate at ease. You can understand the crucial features of email marketing for building a strong foundation and that too along, with some great examples. <br>You can also avoid some common mistakes that many marketers commit without knowing it could significantly hamper business resu

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The Real-time Solution Targeted Email Campaigns

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  1. A Perfect Email Marketing Cheat Sheet for Beginners

  2. Table of contentsIntroductionImportance of email Email marketing statisticsSteps to follow in email marketing How to segment audience?Where to place a sign-up form?Mistakes to avoid in email marketing Examples of email marketing Benefits of email marketing Popular web forms What is email marketing automation? Examples of email marketing automation conclution

  3. Introduction: • What is email marketing? • A channel to connect with customersHelpsin a 2-way communication mode • An efficient and competitive process

  4. Importance of email: Do people enjoy getting emails from brands? Recipients (95%) consider email from organizations useful- A Salesforce Study Is email marketing useful? ROI from email marketing- 4200% Emails warm up leads increasing sales by 20%

  5. Email marketing statistics: • 16% of emails never reach the inbox • 90% of content marketers stated email engagement top metric • 35% business professionals check email on mobile • 58% of millennials claimed they prefer reaching out through email marketing • 89% of marketers agree email is their primary lead generation channel

  6. Steps to follow in email marketing: • Identifying the targeted audience • Knowing the email type • Planning the content • Planning the frequency, time, duration of newsletter • Including the interesting visuals • Using the technology rightly • Planning the right follow up

  7. How to segment audience? • Demographic information • Engagement with communication(clicks, open) • Contact buying behavior • Each contact stage in the buying cycle

  8. Mistakes to avoid in email marketing: • Boring content • Frequency too high • Not executing proper segmentation • Delayed Campaigns • Not giving importance to mobile users • Not including the sign-ups at the right place • Not welcoming the new subscribers • No right placement of CTA

  9. Examples of email marketing: We’ve some of the best examples of email marketing:

  10. Benefits of email marketing: • Outreaching the global audience • Boosting the sales of company • Increasing brand awareness • Cost effectiveness • Right return on investment

  11. Popular web forms: • Embedded web forms • Welcome mats • Popups and lightboxes • Click forms • Scroll forms

  12. What is email marketing automation? • Email marketing automation automates the email marketing tasks • Manual tasks are converted into automated ones • Emails shoot out at the right time

  13. Examples of email automation: Birthday email personalized for the customer:

  14. Conclusion: • Email marketing- a crucial part of digital marketing strategy • AI would combine with email marketing in 2021 • GDPR privacy would become an essential part of email marketing

  15. InfoClutch is a leading supplier of most sought after segmented global mailing database. We offer fully customizable prospect data of your preferred specification. 940 Amboy Avenue, Suite 104, Edison, NJ 08837, US.

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