1 / 8

eCommerce Photography Services for Amazon

Your online sales depend on your product photography. Amazon itself has several specific guidelines which govern the quality and style of photographs that it will accept.

Download Presentation

eCommerce Photography Services for Amazon

An Image/Link below is provided (as is) to download presentation Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author. Content is provided to you AS IS for your information and personal use only. Download presentation by click this link. While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server. During download, if you can't get a presentation, the file might be deleted by the publisher.

E N D

Presentation Transcript


  1. eCommercePhotography Services for Amazon Amazon Product Photography Requirements

  2. Amazon product photography Below are the main rules for Amazon listings, this will give you a better understanding of the requirements needed just in case you are looking to organize your product photography. After you have checked through the Amazon list of requirements,, you will see why most eCommerce retailers quickly conclude that it is faster and often less expensive to pay a professional to take over the product photography for them. We will also, therefore, compare a few companies that offer Amazon-specific product photography services.

  3. Quick Guide Each item you list on Amazon needs at least one or more product photograph; the primary product image is what Amazon refers to as your ‘main’ photo. This is the image that is displayed in product searches and is also the first image shown on each individual product page. Aside from these, Amazon also publishes comprehensive style guides for many different categories with further requirements.

  4. The key image standards for your main photograph: •Your product photograph must accurately represent your product and not have anything else in the image. •The images must be clear, without any blurring or ragged edges.  •The background must be pure white (this will require post-processing work on the photo), with RGB colour values 255, 255, 255. •The product photo should be a minimum of 1,000 pixels or more in height or width, but at least 500 pixels on its longest side. •The image can be JPEG (preferred), TIFF or GIF format. •The product must occupy more than 85% of the frame of the longest side of the picture.

  5. The key image standards for your main photograph: •There must be no text, logos or borders or any other graphics in the photograph. •The product must be shown completely in the image (no cropping or missing parts) except for photographs of necklaces. •Do not show multiple images of the product in the photo. •No packaging or labels to be showing (except for stockings/socks). •No mannequins to be shown – i.e. you must use ghost mannequins (except for stockings/socks). •No people or models of any kind in the photograph (except for adult clothing).

  6. For additional images You should also have supplemental photographs apart from your main image. These will show sides of your product that are not visible in the main picture, and the guidelines above should be followed for these as well. Separately, there are also several different styles of product photograph which can further help your customer to decide to purchase. These may be used to complement the additional product photographs and do not need to conform to some of the rigorous guidelines above (labels, packaging, text, etc). It is important (both to you and Amazon) that the quality of the photographs are of the same high quality, however.

  7. Hiring a professional photographer For many eCommerce retailers, producing their own product photographs is not economically viable – either because they do not have any experience with photography or due to the amount of time it would take them to produce images which meet Amazon’s standards. Most online retailers, will therefore, turn to professional product photographers to complete this task. Professional photography services already know how to optimise the shoot and retouching for Amazon stores and will do this if you tell them where the photos are being used. They will also complete the whole process faster than you can as an individual.

  8. For a refreshingly different approach, SpeedyPro Photo’s pricing is based on a fixed charge per hour. Their professional product photographers can be hired and this includes retouching and delivery of the finished photographs within 24 hours (guaranteed). Rather than scale price according to the size of your order, SpeedyPro Photoshas scaled their entire photographic process so that lower prices are available for everyone – regardless of the size of the order or number of photos you require.

More Related