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If you are selling something online, you have to ensure that you go for the right product photography. Your product photos play a pivotal role in deciding whether to buy the product or not. It is your first impression and you should leave no stones unturned to lure your customers by taking and uploading superior and professional photos of your products to ensure that the customers get to know about the product and its features. Ecommerce product photography is also not as easy as it seems
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Amazing Tips For Ecommerce Product Photography If you are selling something online, you have to ensure that you go for the right product photography. Your product photos play a pivotal role in deciding whether to buy the product or not. It is your first impression and you should leave no stones unturned to lure your customers by taking and uploading superior and professional photos of your products to ensure that the customers get to know about the product and its features. Ecommerce product photography is also not as easy as it seems. You need to take care of many things to come up with good, professional photos. In this post, we will discuss some of the tips for the best e-commerce product photography. Choose the right camera is the first thing Many sellers use their smartphones to take product pictures. Yes, you might be some good results with such the latest phones, but just to play a safe side and have a more professional approach, ensure that you have a good DSLR camera to click product photos. If you don't own it, rent it for a day or two and that will work. To have a professional look, the lens plays a significant role. Zoom lens, macro lens, prime lens, wide-angle lens are some of the lens that is used to give a more sophisticated look of the product. Choose the white background Check out some product photos on any ecommerce website and you will find that most of the product photos have a white background. White background photography is considered an ideal one for ecommerce photography unless you want to take pictures in an open space. You don't need to hire a studio for the white background. All you need is some props to make things work. Chairs, cardboard boxes, white chart paper and some clippers would do. Use natural light if possible Here, there is a dispute between professional ecommerce photographers. Some prefer to take photos in natural light while some use artificial lights to take the shots. Natural lights are always the best as it offers superior results and clear, amazing photos. You can make your setup near a window or in the porch of your home to use the natural light. However, white background photography is not possible with natural light in most of the cases. Discuss with the stakeholders and make a decision. Three-point lighting What to do when you have a rainy day on the shoot and cannot use the natural light for shooting? Well, in that case, you simply need a simple light concept called Three Point Lighting. It is a concept of arranging artificial lights in a manner that you can take product pictures with the best clarity possible. Types of lights you require for three-point lighting are a hard light, a soft light and a backlight. However, when you
are doing ecommerce product photography at home, you need a white paper or a filter to be used for cutting the light and to reduce shadows. Background that communicates Some products need special attention when it comes to background, especially food items. You can make the background more effective and authenticate by using relevant things so that users get the appeal right. For example, using ice cubes and for the ice tea product can add the required authenticity in the image and it will look more convincing and perfect. Similarly, using fruits in the fruit juice product will do the trick. Get a tripod There are different types of tripods available in the market for photography that you need to buy or hire. A sturdy tripod will help you immensely to clear steady pictures and that too like a pro. Also, you don't need to carry the camera with you when you are not clicking pictures. It offers comfort and convenience to you. Conclusion: Your product photos are the first thing that the customers will look when they visit the product page. You need to ensure that you leave no stones unturned to impress them with the best ecommerce product photography. You can also hire a professional product photographer if you have no budget constraints.