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Having good writing abilities can get you started as a content writer. However, to become a<br>good content writer you need to develop certain skills and fine tune your abilities.
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What is content writing? It is a purpose-driven process of conceptualizing, drafting and writing online content to inform, engage and convert users. It helps you achieve your marketing goals
Why content writing is important in marketing? • It helps improve your SEO • Improves the sales covnersions • Builds a strong brand image • Expands your reach in the target market • Increases the recurring visits
15 popular content writing types • Website content • Blog posts • Social media posts • Emailers • Ebooks • Case Studies • White Papers • Customer success stories • Infographics • Video Content • Pillar pages • Testimonials • Frequently asked questions (FAQs) • Product descriptions and knowledge bases • User generated content
How to write content for websites? • Research and find topics using keywords • Create an outline • Start writing • Proofread the first draft • Edit and proofread again • Optimize the content and publish
Content writing tips • Go beyond online research • Create an impactful headline • Add an impressive introduction • Make the content SEO friendly • Support the text with visuals • Include relevant CTAs • Interview experts to support your content • Support your copy with examples