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3 Ways Video Can Help In Your SEO

Adding videos to your website can give a huge boost to your SEO. We reveal the techniques to adopt while adding videos to get a better experience on search results.

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3 Ways Video Can Help In Your SEO

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  1. 3 Ways Video Can Help In Your SEO Media such as videos and images have always been a great way of presenting content to people. Videos, in particular, have been rapidly adopted in digital marketing due to their ability to provide entertaining content. Hence, it is a great tool for creating engaging content to attract and retain users. But ever wonder how a video can be fully utilised to strengthen SEO services? In this article, we’ll be sharing some ways search engine optimisation can be improved through marketing using this form of media. Here are the 3 area of focus when incorporating videos into your SEO strategy: 1. Rich Snippets 2. Referral Traffic 3. SERP Real Estate 1) Rich Snippets Rich snippets for video refer to how the video thumbnail would appear beside your video’s link. It is known for providing brief details of a content, usually through interactive or visual elements. Additional relevant information is usually included so

  2. that users will more likely click on it to view the content. This is a useful technique that enables your video snippet to appear unique when search is performed. As a result, video rich snippets are able to drive traffic directly to your website as compared to video carousels. The main difference between the two is that a video carousel focuses on the click rate to your video while a video rich snippet focuses on the click rate to your website. Though both video views and website click rates are of equal importance, video rich snippets would be a more effective way of boosting its rank on search engines However, to ensure that the best results can be achieved from SEO, there are 2 criteria to fulfill: ● One is that your video’s rich snippet should appear on the initial page of relevant searches as an organic result. ● Another will be that the video carousel containing your video should be displayed within the same search result page as your video’s rich snippet. This helps to drive the number of clicks and video views as it increases the visibility of your brand.

  3. It is also important to ensure that your video is recent as the video’s date will be displayed on the search page when viewing from a desktop. Monitoring the duration for your web page to load after embedding a YouTube video and tracking the performance of your video rich snippets can help to improve the overall performance of your website’s SEO. Below are some tips to improve your chances of generating the ideal video rich clip: Tips Explanation 1 Include video in your website Though there are no specific requirements for the type of video to use, it is always advisable to include video unique to your company. The primary reason is that the company’s name will be associated and reflected together with the shown video snippet on Google’s result page. It is also a good practice to ensure that the embedded video is hosted on an external video sharing platform like Youtube. 2 Apply video schema There are various free online platforms that enable the creation of schema based on your uploaded video. The generated code can be included into your webpage to boost search results. Another simpler alternative will be to look for available plugins to integrate this function. Link: https://classyschema.org/Video?example=multip le 2) Referral Traffic This refers to the instance where a user visits your content not through a direct search on Google, but through other websites. A user is identified as a referral when a link from the current web page is clicked and directs them to a new page. This is a highly important strategy adopted in internet marketing as it brings about prospective customers into the website.

  4. On the different social media sites such as YouTube, the provision of URLs in the description section of a video or “About” page, is one way to receive referral traffic. Another way will be to include your website’s name in the beginning and ending of the video. Call-to-action buttons can also be included where you can embed your website link into your YouTube channel (Check out iClick Media’s YouTube channel here!). All these actions are instances of referral traffic that can help in increasing traffic to your website. As videos contain more engaging content, it encourages more people to view them which can result in an increase in the number of views. A high view count for the video would indicate its popularity. This will result in Google taking notice of it and prioritizing this video to be one of the first few results shown in the search engine results page each time a user searches for relevant content.

  5. 3) SERP Real Estate Videos being a source that is prevalent across the internet, constitutes to a relatively large number of search results on Google. “Video carousels” is a function employed by Google to show relevant videos generated based on the search result. When searches are performed on mobile devices, the video carousel will appear to occupy the entire phone screen. In the process of going over the displayed video results, users will most likely view the various relevant video content generated by the search engine. This creates a moment where users may stumble across a video content you uploaded and view it. To ensure that you are able to reach your intended audience, it is crucial to fully maximize your YouTube page and create a video that effectively captures your company’s image. This is important as an impactful and frequently appearing video would allow users to remember your company, enabling a higher possibility of gaining new consumers. Hence, enabling an improved search engine optimization process.

  6. Conclusion In summary, the mentioned ways are strategies used to enhance both individuals’ and companies’ SEO regardless of industries. With the ability to boost search rankings, websites with videos tend to stand a higher chance of appearing on Google’s results page. Therefore, having a video on your website can play a huge part in improving the efficiency and effectiveness of your search engine optimisation process. By knowing the details on how to adopt the functions appropriately, you will be able to work your way towards further enhancing your SEO services.

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