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5 Critical Steps of Brand Re-engineering-4

5 Critical Steps of Brand Re-engineering-4

KalpitaPradhan
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5 Critical Steps of Brand Re-engineering-4

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  1. 5 Critical Steps of Brand Re-engineering Smart Selection of Content, Channels and Customers is the Success Mantra of Today's Big Brands. Dear Marketers, in a step-wise process of brand re-engineering we have already completed 3 crucial stages. A short recap 1) Re-engineering of the tangible elements of your brand 2) Revised strategies for communication and verbal branding 3) Selection and promotion of the USP Till now the focus of brand re-engineering was very much content-centric - i.e., we gave a fresh identity, introduction and class to a brand with the help of customized strategies that primarily revolve around content upgradation. The next step of brand re-engineering is deciding about the channels of communication that help deliver content to would-be customers via Advertising, Public Relations, Digital Marketing and various other forms of marketing communications. Whatever be the medium, you must be smart

  2. in choosing the media vehicles that may successfully deliver the content to your target audience. Step - 4 Besides content and customers, these are the communication channels that decide the fate of a brand; they help connect content (marketer) with the prospective customers. I once again feel the need to express the truth that I have also conveyed in the first article of this series - branding is not limited to high media and market presence; it doesn’t end on increased visibility. Hence, you must be very calculative while selecting the channels of your media mix. Be it a newspaper, magazine, TV channel, social media channel, or a billboard, every communication channel should complement the other two pillars of branding – i.e., Content (Brand) and Customers. Does the brand image of a particular media vehicle (channel) match with the image you want to create for your brand? Is there any analogy between the two? Is the target audience of the media vehicle is the same that you have decided for the brand? How effective is the presence of that vehicle in your target market? These are some simple logic based criteria that you must consider beforehand. While things like budget and duration are also unavoidable factors, but they should come next. At this point of time make sure that you have chosen vehicles that optimally deliver the content to your target audience and they would love to respond it positively. It is the impact that makes a sense rather than the unnoticed presence in media and market space. So while deciding about a media vehicle every option should be analyzed thoroughly and precisely. Because only a right vehicle ensures a perfect journey.

  3. Now, let’s wind up the meeting, it’s the end of session four of brand re- engineering. Join Us Again On January 17, 2017, To Discuss The Final Step Of Brand Re- engineering. Let's Cherish the Communication & Branding.

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