1 / 23

shrimp

Travel and tourism industry trends in South Carolina. Largest employer ... Are South Carolina coastal tourist culinary tourists? What are the attitudes, preferences, ...

Kelvin_Ajay
Download Presentation

shrimp

An Image/Link below is provided (as is) to download presentation Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author. Content is provided to you AS IS for your information and personal use only. Download presentation by click this link. While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server. During download, if you can't get a presentation, the file might be deleted by the publisher.

E N D

Presentation Transcript


  1. A Profile of the South Carolina Shrimp Tourist What does coastal tourism have to do with the commercial shrimp industry? William C. Norman, Laura W. Jodice & Sajna Shenoy Recreation, Travel and Tourism Institute Department of Parks, Recreation & Tourism Management Clemson, South Carolina

  2. Outline • Background • US South Atlantic shrimp industry problems • SC Shrimp industry problems • SC Tourism trends • Linking coastal tourism and shrimp in South Carolina • Can tourism help the South Carolina shrimp industry survive? • Shrimp and Tourism survey • Do SC Coastal tourists prefer local, wild-caught shrimp? • Restaurant study • Are coastal restaurants willing to pay a higher price for local, wild-caught shrimp?

  3. South Carolina Shrimp - Background • Coastal fishing communities in transition • Declining fisheries • Coastal development pressures • Increasing gentrification • Magnuson-Stevens Fishery Conservation and Management Act - National Standard 8: • Conservation and management measures shall…take into account the importance of fishery resources to fishing communities in order to… • provide for the sustained participation of such communities • to the extent practicable, minimize adverse economic impacts on such communities.

  4. SC Shrimp Industry Assistance South Carolina Shrimp - Background $5.6 million $2 m (National Marine Fisheries Service) $3.6 m (SC share from congressional allocation to SE) Subsidy to shrimpers • Marketing and quality development • $538K - Clemson University Extension (PSA) • $184K - Southern Shrimp Alliance • $100K - S.C. Seafood Alliance • $ 60K - S.C. Shrimpers Association • Business/Financial training • Economic analysis • Food science/packaging • Tourism • Marketing Plan • Processing

  5. US South Atlantic Shrimp - Problems Increased operating costs • Govt Regs: TEDs, BRDs • Fuel Overcapacity (too many boats)?

  6. US South Atlantic Shrimp - Problems • Competition with imports? • EU tariff on shrimp = redirection of shrimp to US (chloramphenicol and nitrofuran) • Aquaculture product meets restaurant/chef preferences U.S. Landings and Import of Shrimp

  7. US South Atlantic Shrimp Problems • Most valuable US domestic species, but prices have declined… • Wholesale price lowest in 40 yrs • Import prices decreased as much as 28 % (2000 to 2002) • Value of harvest decreased 50% or $690 million (2000 to 2002). U.S. Shrimp Prices, Ex-vessel, 1998-2003(ytd)

  8. U.S. Consumption of Shrimp is Rising Steadily US South Atlantic Shrimp - Problems Note: Fisheries of the United States, National Marine Fisheries Service. Shrimp, all preparations. e=estimated by FAS staff (Tom Westcot, 2003, FAS, USDA)

  9. South Carolina Shrimp - Problems Can South Carolina shrimp compete in the global marketplace? U.S. Shrimp Harvest, by Region in 2001 South Atlantic < 1% of total available shrimp in US South Carolina < 0.1%

  10. South Carolina Shrimp - Problems Additional challenges… • 900 vessel permits - 200 active vessels • Prime coastal real estate OR shrimp heritage? • Aging dock owners/fishermen (retirement?) • Individuality of fishermen • Quality • Lack of crew • Reliance on out-of-state processors • Roadside “peddlers” • Many seafood restaurants - few serving local, wild-caught shrimp • Confusing restaurant pricing • Conflict with recreational shrimp baiting? • Not enough shrimp to meet local demand

  11. South Carolina Shrimp - Solutions U.S. International Trade Commission (ITC) Antidumping Duty Investigations • Government/regulatory? • Import tariffs • Fleet reduction • Government subsidies = 74% of imported shrimp

  12. South Carolina Shrimp - Solutions • Branding & Niche marketing? • Local, wild-caught • “Sweet South Atlantic White” • In season • Organic • Sustainable • Mark of quality • Business/Financial training? • Cooperatives? • Outreach/Education?

  13. South Carolina Shrimp - Solutions • Direct Marketing ? • Restaurant chefs • Public markets • Dockside purchase • Coastal tourist or home use? • Partnership with coastal tourism industry?

  14. South Carolina Shrimp - Solutions • Travel and tourism industry trends in South Carolina • Largest employer and top industry • 30% income is domestic travelers ($2.07 billion) at restaurants, grocery stores and other eating and drinking establishments • Eating-place sales up by 5.7% (2002 to 2003) • 3 of top 5 counties were coastal counties = 56% total combined travel expenditures in SC

  15. South Carolina Shrimp - Solutions Partnership? • What is the potential for marketing locally harvested shrimp to coastal visitors? • Benefit both industries? • Integration with other tourism initiatives? COASTAL TOURISM Culinary Heritage/Cultural Ecotourism Recreation Agritourism COMMERCIAL SHRIMP HARVEST ? “SHRIMP TOURISM”

  16. Does “shrimp tourism” already exist? South Carolina Shrimp - Solutions

  17. Could more shrimp ecotourism be developed? South Carolina Shrimp - Solutions Commerical boat? Eco-tour boat?

  18. South Carolina Shrimp and Tourism Project Survey SC coastal visitors re: local, wild caught shrimp • Are South Carolina coastal tourist culinary tourists? • What are the attitudes, preferences, and behaviors of South Carolina Coastal visitors toward local, wild-caught shrimp, when traveling?

  19. South Carolina Shrimp and Tourism Project Methodology • Survey #1 – Culinary Tourism Survey • Conceptual model development • ID/understand culinary tourist segments • Survey #2 – Shrimp Interest Survey • Attitudes, preferences, & behaviors re: shrimp • Segment coastal culinary visitors (apply model) • ID potential target markets VARIABLES VARIABLES • SHARED VARIABLE • Food and travel general preferences • Importance of attributes • Preferences • Beliefs/expectations • Shrimp activity on your trip • Interest in new experiences • Knowledge about shrimp • Most recent SC trip • Demographics • Food neophilia • Food variety seeking • Enduring involvement/food • Hedonic consumption/food • Personal values • Quest for authenticity • Most recent SC trip • Demographics clusters explain explain ?

  20. Anticipated Outcomes South Carolina Shrimp and Tourism Project • Better informed industry • Mutually beneficial partnership with integrated strategy • SC shrimp industry marketing plan • Outreach & Education (SC Shrimp Alliance/Seafood Association)

  21. Related research South Carolina Shrimp and Tourism Project • Restaurant Interviews: • Are coastal restaurants willing to purchase direct or pay a higher price for local, wild-caught shrimp? • Seafood tourism case studies

  22. South Carolina Shrimp and Tourism Project THANK YOU!

  23. South Carolina Shrimp and Tourism Project Methodology • Pilot testing March/April 2004 • Field survey May – October, 2004 (during shrimp season) • 6 SC coastal counties • Systematic selection at 24 visitor sites • Random times • Intercept with mail follow-up • Analysis • Statistical analysis (Factor analysis, Cluster analysis, MANOVA, ANOVA, Chi-square) • Non-response analysis • Recommendations & Outreach

More Related