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2016 Social Media Best Practices for ITB

July 8, 2016 presentation in Rovinj, Croatia to the members of the Istrian Tourist Board (ITB) on 2016 social media best practices for the travel, tourism, hospitality, and F&B industries covering the top practices, posts, networks, tools, mistakes to avoid, and daily checklists.

KenHerron
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2016 Social Media Best Practices for ITB

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  1. Intro Practices Posts Networks Tools Mistakes Close ITB Social Media Workshop 2016 Best Practices #ITBsmw @KenHerron ken.herron@unifiedinbox.com Rovinj, Hrvatska | July 8, 2016 View/Download this workshop at:slideshare.net/KenHerron/2016-social-media-best-practices-for-itb-members ©Ken Herron

  2. Intro Practices Posts Networks Tools Mistakes Close You will be able to answer the following questions: 1. Why do I need to do social media (and do it well)? 2. What do I want to achieve? 3. How much time do I need? 4. Do I need to do it myself? 5. Which channels do I need to be on? 6. What does my content strategy need to be? 7. Which best practices do I need to use? 8. Who can help me? ©Ken Herron

  3. Practices Intro Posts Networks Tools Mistakes Close WHAT do I want to achieve? WHO is my audience? WHERE do they spend their time online? WHAT differentiates me and my product? ©Ken Herron

  4. Practices Intro Posts Networks Tools Mistakes Close WHY? HOW? Be first choice! Be first choice! Be visible Be present Be known Be helpful Be liked Provide value Be trusted Share experience Be the expert Be approachable ©Ken Herron

  5. Practices Intro Posts Networks Tools Mistakes Close NO Barking NO Broadcasting NO Bots ©Ken Herron

  6. Practices Intro Posts Networks Tools Mistakes Close BE You ©Ken Herron

  7. Practices Intro Posts Networks Tools Mistakes Close Greater impact Understood faster Remembered longer ©Ken Herron

  8. Practices Intro Posts Networks Tools Mistakes Close 1. Follower Management 2. Audience Management 3. Content Management ©Ken Herron

  9. Practices Intro Posts Networks Tools Mistakes Close 1. Follower Management 2. Audience Management 3. Content Management ©Ken Herron

  10. Practices Intro Posts Networks Tools Mistakes Close 1. Follower Management 2. Audience Management 3. Content Management ©Ken Herron

  11. Posts Intro Practices Networks Tools Mistakes Close Photos Videos Emoji Length Frequency Timing Keywords Hashtags Tagging Amplification Integration Analytics ©Ken Herron

  12. Posts Intro Practices Networks Tools Mistakes Close Photos Videos Emoji Length Frequency Timing Keywords Hashtags Tagging Amplification Integration Analytics Leverage Neuromarketing Research ? Faces ? Eyes ? Activity ©Ken Herron

  13. Posts Intro Practices Networks Tools Mistakes Close Photos Videos Emoji Length Frequency Timing Keywords Hashtags Tagging Amplification Integration Analytics ? Record often ? Use only the best ? Think 6, 15, 30 ©Ken Herron

  14. Posts Intro Practices Networks Tools Mistakes Close Photos Videos Emoji Length Frequency Timing Keywords Hashtags Tagging Amplification Integration Analytics ❤ ©Ken Herron

  15. Posts Intro Practices Networks Tools Mistakes Close Photos Videos Emoji Length Frequency Timing Keywords Hashtags Tagging Amplification Integration Analytics ©Ken Herron

  16. Posts Intro Practices Networks Tools Mistakes Close Photos Videos Emoji Length Frequency Timing Keywords Hashtags Tagging Amplification Integration Analytics ©Ken Herron

  17. Posts Intro Practices Networks Tools Mistakes Close Photos Videos Emoji Length Frequency Timing Keywords Hashtags Tagging Amplification Integration Analytics ©Ken Herron

  18. Posts Intro Practices Networks Tools Mistakes Close Photos Videos Emoji Length Frequency Timing Keywords Hashtags Tagging Amplification Integration Analytics ©Ken Herron

  19. Posts Intro Practices Networks Tools Mistakes Close Photos Videos Emoji Length Frequency Timing Keywords Hashtags Tagging Amplification Integration Analytics Yes No ©Ken Herron

  20. Posts Intro Practices Networks Tools Mistakes Close Photos Videos Emoji Length Frequency Timing Keywords Hashtags Tagging Amplification Integration Analytics ©Ken Herron

  21. Posts Intro Practices Networks Tools Mistakes Close Photos Videos Emoji Length Frequency Timing Keywords Hashtags Tagging Amplification Integration Analytics ©Ken Herron

  22. Posts Intro Practices Networks Tools Mistakes Close Photos Videos Emoji Length Frequency Timing Keywords Hashtags Tagging Amplification Integration Analytics ©Ken Herron

  23. Posts Intro Practices Networks Tools Mistakes Close Photos Videos Emoji Length Frequency Timing Keywords Hashtags Tagging Amplification Integration Analytics ©Ken Herron

  24. Networks Intro Practices Posts Tools Mistakes Close Facebook Instagram Twitter Vine Periscope Pinterest Google+ LinkedIn SlideShare YouTube Snapchat ©Ken Herron

  25. Networks Intro Practices Posts Tools Mistakes Close Facebook ? Your audience is not you ? It’s pay for play, invest strategically ? Think video, live and continuous ? Learn from your analytics Instagram Twitter Vine Periscope facebook.com Pinterest Google+ LinkedIn SlideShare YouTube Snapchat ©Ken Herron

  26. Networks Intro Practices Posts Tools Mistakes Close Facebook ? Core travel/ tourism channel ? Show emotive experiences ? Use 11 hashtags ? Tag shamelessly Instagram Twitter Vine Periscope Pinterest Google+ LinkedIn SlideShare instagram.com YouTube Snapchat ©Ken Herron

  27. Networks Intro Practices Posts Tools Mistakes Close Facebook ? Core travel/ tourism channel ? Actively manage your account ? Include links ? Tag influencers Instagram Twitter Vine Periscope Pinterest Google+ LinkedIn SlideShare YouTube twitter.com Snapchat ©Ken Herron

  28. Networks Intro Practices Posts Tools Mistakes Close Facebook ? 2+2+2 Stories ? Crop existing videos ? Tweet Vines for double bang ? Encourage guests to Vine Instagram Twitter Vine Periscope Pinterest Google+ LinkedIn SlideShare YouTube vine.co Snapchat ©Ken Herron

  29. Networks Intro Practices Posts Tools Mistakes Close Facebook ? Show your BTS ? Showcase your people ? Live-stream daily ? Reuse best content Instagram Twitter Vine Periscope Pinterest Google+ LinkedIn SlideShare YouTube periscope.tv Snapchat ©Ken Herron

  30. Networks Intro Practices Posts Tools Mistakes Close Facebook ? Important travel/ tourism channel ? Use best photos ? Strategically use color ? Include full descriptions Instagram Twitter Vine Periscope Pinterest Google+ LinkedIn pinterest.com SlideShare YouTube Snapchat ©Ken Herron

  31. Networks Intro Practices Posts Tools Mistakes Close Facebook ? Google hotline ? Your daily news ? Hashtag first use of every keyword ? Include a visual Instagram Twitter Vine Periscope Pinterest Google+ LinkedIn SlideShare YouTube plus.google.com Snapchat ©Ken Herron

  32. Networks Intro Practices Posts Tools Mistakes Close Facebook ? Personal and company profiles ? Invite everyone you meet ? Join relevant travel groups ? Use updates and posts Instagram Twitter Vine Periscope Pinterest Google+ LinkedIn linkedin.com SlideShare YouTube Snapchat ©Ken Herron

  33. Networks Intro Practices Posts Tools Mistakes Close Facebook ? Complete your profile ? Post all collateral ? Use full tags and descriptions ? Target media and influencers Instagram Twitter Vine Periscope Pinterest Google+ LinkedIn SlideShare slideshare.net YouTube Snapchat ©Ken Herron

  34. Networks Intro Practices Posts Tools Mistakes Close Facebook ? Who tells your story best? ? Caption videos ? Upload transcripts ? Show, don’t tell Instagram Twitter Vine Periscope Pinterest Google+ LinkedIn youtube.com SlideShare YouTube Snapchat ©Ken Herron

  35. Networks Intro Practices Posts Tools Mistakes Close Facebook ? Create branded account ? Understand the basics ? Post regularly ? Prioritize if targeting Millennials Instagram Twitter Vine Periscope Pinterest Google+ LinkedIn snapchat.com SlideShare YouTube Snapchat ©Ken Herron

  36. Tools Intro Practices Posts Networks Mistakes Close Native Mobile Apps ManageFlitter Adobe Spark Post Foodie Layout Waterlogue Moju Hyperlapse Ditty Flipagram Quik (formerly Replay) Animoto ThingLink ©Ken Herron

  37. Tools Intro Practices Posts Networks Mistakes Close Native Mobile Apps ManageFlitter ? Anytime, Anywhere Adobe Spark Post Foodie ? Speed Layout Waterlogue ? Focus! Moju Hyperlapse Ditty iPhone? Flipagram Google “iTunes and Name” Quik (formerly Replay) Android? Animoto Google “Google Play and Name” ThingLink ©Ken Herron

  38. Tools Intro Practices Posts Networks Mistakes Close Native Mobile Apps ManageFlitter Adobe Spark Post Foodie Layout Waterlogue Moju Hyperlapse Ditty Flipagram Quik (formerly Replay) manageflitter.com Animoto ThingLink ©Ken Herron

  39. Tools Intro Practices Posts Networks Mistakes Close Native Mobile Apps ManageFlitter Adobe Spark Post Foodie Layout Waterlogue Moju Hyperlapse Ditty Flipagram spark.adobe.com Quik (formerly Replay) itunes.apple.com/us/app/adobe-spark- post-create-stunning/id1051937863 Animoto ThingLink ©Ken Herron

  40. Tools Intro Practices Posts Networks Mistakes Close Native Mobile Apps ManageFlitter Adobe Spark Post Foodie Layout Waterlogue Moju Hyperlapse Ditty itunes.apple.com/us/app/foodie-camera- app-customized/id1076859004 Flipagram Quik (formerly Replay) play.google.com/store/apps/details? id=com.linecorp.foodcam.android Animoto ThingLink ©Ken Herron

  41. Tools Intro Practices Posts Networks Mistakes Close Native Mobile Apps ManageFlitter Adobe Spark Post Foodie Layout Waterlogue Moju Hyperlapse Ditty itunes.apple.com/en/app/layout-from- instagram/id96735179 Flipagram Quik (formerly Replay) https://play.google.com/store/apps/ details?id=com.instagram.layout Animoto ThingLink ©Ken Herron

  42. Tools Intro Practices Posts Networks Mistakes Close Native Mobile Apps ManageFlitter Adobe Spark Post Foodie Layout Waterlogue Moju Hyperlapse Ditty Flipagram Quik (formerly Replay) itunes.apple.com/en/app/ waterlogue/id764925064 Animoto ThingLink ©Ken Herron

  43. Tools Intro Practices Posts Networks Mistakes Close Native Mobile Apps ManageFlitter Adobe Spark Post Foodie Layout Waterlogue Moju Hyperlapse Ditty Flipagram itunes.apple.com/us/app/moju/ Quik (formerly Replay) id866175167 Animoto ThingLink ©Ken Herron

  44. Tools Intro Practices Posts Networks Mistakes Close Native Mobile Apps ManageFlitter Adobe Spark Post Foodie Layout Waterlogue Moju Hyperlapse Ditty itunes.apple.com/us/app/hyperlapse- from-instagram/id740146917 Flipagram Quik (formerly Replay) Animoto ThingLink ©Ken Herron

  45. Tools Intro Practices Posts Networks Mistakes Close Native Mobile Apps ManageFlitter Adobe Spark Post Foodie Layout Waterlogue Moju Hyperlapse Ditty itunes.apple.com/us/app/ditty-by- zya/id957529556 Flipagram Quik (formerly Replay) https://play.google.com/store/ apps/details?id=com.zya.ditty Animoto ThingLink ©Ken Herron

  46. Tools Intro Practices Posts Networks Mistakes Close Native Mobile Apps ManageFlitter Adobe Spark Post Foodie Layout Waterlogue Moju Hyperlapse Ditty itunes.apple.com/en/app/ flipagram/id512 Flipagram Quik (formerly Replay) play.google.com/store/apps/ details?id=com.ch727332 Animoto ThingLink ©Ken Herron

  47. Tools Intro Practices Posts Networks Mistakes Close Native Mobile Apps ManageFlitter Adobe Spark Post Foodie Layout Waterlogue Moju Hyperlapse Ditty itunes.apple.com/us/app/quik-video- editor-by-gopro/id694164275 Flipagram Quik (Replay) play.google.com/store/apps/details? id=com.stupeflix.replay Animoto ThingLink ©Ken Herron

  48. Tools Intro Practices Posts Networks Mistakes Close Native Mobile Apps ManageFlitter Adobe Spark Post Foodie Layout Waterlogue Moju Hyperlapse Ditty itunes.apple.com/us/app/animoto-video- maker/id459248037 Flipagram Quik (formerly Replay) play.google.com/store/apps/details? id=com.animoto.android.videoslideshow Animoto ThingLink ©Ken Herron

  49. Tools Intro Practices Posts Networks Mistakes Close Native Mobile Apps ManageFlitter Adobe Spark Post Foodie Layout Waterlogue Moju Hyperlapse Ditty itunes.apple.com/us/app/thinglink/ id647304300 Flipagram Quik (formerly Replay) play.google.com/store/apps/ details?id=com.thinglink.android Animoto ThingLink ©Ken Herron

  50. Mistakes Intro Practices Posts Networks Tools Close “I don’t have the money” “I don’t have the time” Selling, not sharing Broadcasting, not engaging Not listening Not self-identifying as you Not responding Not acknowledging Not caring Not being generous Repeating photos Repeating posts Being boring Automating Copying others Not being Istrian! ©Ken Herron

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