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Social Media Best Practices

Social Media Best Practices. Social media has become the number one activity on the web. http://www.youtube.com/watch?v= QUCfFcchw1w. Communication Evolution. Building Your Social Media Presence. Set Goals. How do you want to use social media and for what reason?

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Social Media Best Practices

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  1. Social Media Best Practices

  2. Social media has become the number one activity on the web • http://www.youtube.com/watch?v=QUCfFcchw1w

  3. Communication Evolution

  4. Building Your Social Media Presence

  5. Set Goals • How do you want to use social media and for what reason? • How do these goals tie into your other communications goals? How do they tie into the HCPSS Strategic Plan? • How will using social media benefit your parents/community?

  6. Make a Plan • Who is your audience? • What social media sites will you use? • Who will manage the site? • What kinds of items are appropriate for the site? • Who will you interact with?/What kinds of posts will you respond to? • What will be your voice? • How will you measure success?

  7. Experiment • Listen to your audience • Be genuine • Update regularly • Be open to new ideas

  8. Spread the Word • Include links to your site(s) in email signature • Create online conversations • Add links to school website and newsletters • Create email/flier to send home • Post on school marquees • Like or follow other schools, community members

  9. Twitter Best Practices • Interact! • Follow the right people or organizations • Respond appropriately • Know when to sit back and watch • Monitor what’s being said in and about your school • Twitter • Tweet Deck, http://tweetdeck.com/ • HootSuite, https://hootsuite.com

  10. Twitter Best Practices, cont. • Keep it short • Post daily but avoid bulk tweets • Vary post times • Alternate types of tweets • Promote others • Ask for retweets • #don’t #over #hashtag

  11. Picture This • Be aware of do not photo list • Invite parents to share photos • Only post clear, captioned pictures • Size photos appropriately: http://www.lunametrics.com/blog/2012/11/12/final-social-media-sizing-cheat-sheet

  12. Everything you do on social media is a reflection of your school, and of the school system • Always strive for the best representation of your school

  13. HCPSS Social Media Presence @HCPSS @SuperHCPSS www.Facebook.com/HoCoSchools

  14. Resources • Education hashtags, www.cybraryman.com/edhashtags.html • Social Media Photo Size Cheat Sheet, www.lunametrics.com/blog/2012/11/12/final-social-media-sizing-cheat-sheet • Social Media Today, http://socialmediatoday.com/ • Edudemic, www.edudemic.com/ • Education Week Digital Education, http://blogs.edweek.org/edweek/DigitalEducation/ • Venture Beat Education, http://venturebeat.com/category/education-2/ • Social Media Examiner, www.socialmediaexaminer.com/

  15. Resources, cont. • Mashable, http://mashable.com/ • International Society for Technology in Education, www.iste.org/ • Common Sense Media Educators, www.commonsensemedia.org/educators Awesome videos • Did You Know 2013, www.youtube.com/watch?v=vdvo5FlRqmM • Social Media Video 2013, www.youtube.com/watch?v=QUCfFcchw1w

  16. I’m Here to Help! Emily Bahhar Emily_bahhar@hcpss.org (410) 313-1570 office (410) 440-8125 cell

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