Increasing Adoption of Enterprise Collaboration Tools

1. CBW-2 Collaboration Case Studies Gilbane San Francisco Field Service Wiki Ken Herron Vice President of Interactive Strategies Realogy Franchise Group April 12, 2007

2. Before We Start, Who is Realogy? Venture Partner: CBW-2 | Field Service Wiki | Ken Herron | 04.12.07

3. Opportunity Help 125 field service consultants around the world better support their customers CBW-2 | Field Service Wiki | Ken Herron | 04.12.07

4. Opportunity Enable these consultants to share their best practices with each other – within and across competitive brands CBW-2 | Field Service Wiki | Ken Herron | 04.12.07

5. Opportunity Find the easiest wiki solution – in terms of set-up, administration, management, and use [at the lowest cost!] CBW-2 | Field Service Wiki | Ken Herron | 04.12.07

6. Opportunity Communicate the value of having 5 different brands’ leadership teams allow their field service people to collaborate CBW-2 | Field Service Wiki | Ken Herron | 04.12.07

7. Opportunity Communicate the value of having field service consultants log-on and try the wiki CBW-2 | Field Service Wiki | Ken Herron | 04.12.07

8. Opportunity Communicate the value of having field service consultants use, and continue to use the wiki CBW-2 | Field Service Wiki | Ken Herron | 04.12.07

9. Approach / R e s e a rc h re v ie w d iffe re n t c o lla b o ra t io n m o d a lit ie s - – d e c id e t o u s e a n o n lin e t o o l Help 125 field service consultants around the world better support their customers CBW-2 | Field Service Wiki | Ken Herron | 04.12.07

10. Approach / R e s e a rc h R e v ie w – - c u rre n t o n lin e t o o ls d e c id e t o u s e a w ik i Enable these consultants to share their best practices with each other – within and across competitive brands CBW-2 | Field Service Wiki | Ken Herron | 04.12.07

11. Approach / R e s e a rc h re v ie w d iffe re n t w ik i – v e n d o rs t o u s e G ro v e S it e d e c id e Find the easiest wiki solution – in terms of set-up, administration, management, and use [at the lowest cost!] CBW-2 | Field Service Wiki | Ken Herron | 04.12.07

12. Approach In d iv id u a lly c o m m u n ic a t e t h e ’ w ik i” Communicate the value of having 5 different brands’ leadership teams allow their field service people to collaborate w ik i e a c h b ra n d a llo w e a c h b ra n d t o h a v e a “ w ik i w it h in a s b e n e fit s t o , a n d CBW-2 | Field Service Wiki | Ken Herron | 04.12.07

13. Approach G e t t h e n a t u ra l le a d e rs a n d e a rly a d o p t e rs in e a c h , c o n t e n t b ra n d t o u s e t h e s it e s e e d in g it w it h Communicate the value of having field service consultants log-on and try the wiki CBW-2 | Field Service Wiki | Ken Herron | 04.12.07

14. Approach U s e re c o g n it io n t o p u b lic iz e t h e m o s t v a lu a b le c o n t e n t Communicate the value of having field service consultants use, and continue to use the wiki CBW-2 | Field Service Wiki | Ken Herron | 04.12.07

15. Why We Are Doing It To increase our customers’ revenues, and in turn, Realogy’s brands’ revenues CBW-2 | Field Service Wiki | Ken Herron | 04.12.07

16. Benefits Consultants leveraging each other’s strengths Creation of a knowledge management repository Creation of a community across culture, language, and geography Minimal training or tech support Ease, control, and insight Minimal cost CBW-2 | Field Service Wiki | Ken Herron | 04.12.07

17. Lessons Learned It’s not about the technology… Keep out the “tourists” Recognize, recognize, recognize Tier the roll out Seed your content Let everyone have their own space Exploit “visual fatigue” CBW-2 | Field Service Wiki | Ken Herron | 04.12.07

18. CBW-2 | Field Service Wiki | Ken Herron | 04.12.07