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Increasing Broadband Demand and Adoption

Increasing Broadband Demand and Adoption. David Keyes City of Seattle. Some Seattle Strategies. Research and indicators Public facilities Technical & technology assistance Community investment & partnerships Diffuse technology Enable culturally appropriate training

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Increasing Broadband Demand and Adoption

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  1. Increasing Broadband Demand and Adoption David Keyes City of Seattle

  2. Some Seattle Strategies • Research and indicators • Public facilities • Technical & technology assistance • Community investment & partnerships • Diffuse technology • Enable culturally appropriate training • Build community capacity • Customer protection & advocacy

  3. Programs & Projects • Technology Matching Fund • Free Broadband Internet service • Public Internet terminals & RecTech • Youth Commons e-civic engagement • Brainstorm, monthly e-zine • Techmap • Research: IT Indicators • Fostering broadband deployment • Tech training partnerships

  4. IT Indicators

  5. Digital divide stats • Blacks are a little less than half as likely as whites to use the Internet to obtain info from government entity. • Older African Americans (51+) are less comfortable with computers than Caucasians. • Blacks are less confident in online financial transactions. Sources this page: City of Seattle 2004 IT Survey

  6. Highest Barriers • Cost • Interest/ Relevancy • Safety

  7. Unequal Access and Use • Percentage of children in school ages 7-17 who use a home computer to complete school assignments: • Annual household income less than $15,000: 29% • Annual household income more than $75,000: 77% • Percentage of young people ages 18-25 who use graphics/design programs on the computer at home: • Annual household income of less than $15,000: 18% • Annual household income of more than $75,000: 42% • Percentage of young adults ages 18-25 who use the Internet for downloading or submitting government forms: • Annual household income less than $15,000: 11% • Annual household income more than $75,000: 20% • Percentage of parents with online children ages 12-17 who use e-mail to communicate with their child’s teacher: 28% Source: Children's Partnership, 2006

  8. Impact of Being Tech Literate • 60% of jobs today require skills in technology. People who use computers on the job earn 43% more than workers not using computers. • An Internet-based asthma monitoring system lowered asthma-related limitations in activity among inner-city children by 48% compared to children using a traditional written asthma journal. • 39% of online “health information seekers” ages 15-24 have changed their personal behavior because of health information obtained online. Source: Children’s Partnership, 2006

  9. Digital Inclusion Is • ACCESS • Connectivity to Internet • User’s access to & ownership of equipment • LITERACY • Essential IT reading/writing skills • RELEVANT CONTENT • Services for those in need • Culturally relevant design • Capacity to contribute content • Channel prominence • Residents, small biz, community orgs

  10. Access & Learning Techmap • 260 sites • Wide range of services & facility types • Searchable database

  11. Technology Matching Fund • $1.5 million for 120 projects since 1998 • Annual competitive grants up to $20,000 • Increase access, tech literacy, civic engagement • Community initiated projects • Focus on underserved • 1:1 community match • Range of media & participants • Guided by citizen board

  12. Free Broadband Cable Internet Public Terminals • CTC’s and targeted NPO’s • 500 connections • ~$ 3 million • Marketing • 13 city facilities & • all libraries • 10 community center labs

  13. Customer support • Low-income senior discounts • Privacy and customer protections • Service standards E-recycling • City pc’s go to schools and npo’s • Students train while recycling • Market e-cyclers & events

  14. Tech training partnerships • External investment • Internships • Career orientations • Incentive contracts • Unbundling of contracts

  15. City Fiber Network

  16. Seattle’s Wi-Fi Pilots Service began May 2005 UniversityAvenue Parks & City Hall Downtown Columbia City

  17. Public Wi-Fi results • Partnership with UW and local chambers • Over 14,000 users per year • 25% report more customers and profits for businesses • 55% of users saved driving • Increased use of seattle.gov

  18. CT Opportunities • Trusted “brand” marketing partnerships • Workforce stepping stones • Small business assistance • Tele-gov, health, law etc. • Adjunct education facilities • Internet safety education • Survey/focus groups • Test and development partnerships • Development & maintenance of local content • Cultural trainers

  19. How to partner with CTC’s • Multi-year support, for more than equipment • Understand differences in size and capacities • Use local or umbrella groups to help facilitate larger investments • Learn their expertise and needs

  20. www.seattle.gov/tech Building a Technology Healthy Community

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