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Three Things You Should Do TODAY to Boost Your Social Media Juice

What social media is, why it matters to techpreneurs, and what you should do, NOW, to get started.Includes Ken’s Experts’ Tricks!

KenHerron
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Three Things You Should Do TODAY to Boost Your Social Media Juice

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  1. Three Things You Should Do TODAY to Boost Your Social Media Juice What social media is, why it matters to techpreneurs, and what you should do, NOW, to get started. Includes Ken’s Experts’ Tricks! Ken Herron | SocialGrow Chief Marketing Officer and Co-Founder February Microsoft Solutions Advocates Call February 26, 2010

  2. What are we going to cover today? What is social media? And why do I care? Social media is web 3.0 listening, creating, and communicating But I don’t have a marketing team/budget! You don’t need people or money, you just need to know what to do Here are three things you can do in an hour Your “homework”, is to do one of these things, TODAY http://www.flickr.com/photos/socialgrow Page 2 of 6

  3. #1: Set up Google Alerts Business Impact Critical Significant Moderate Difficulty Level Easy Moderate Hard Initial Setup Time <5 Minutes 15 Minutes 30 Minutes Daily Maintenance <5 Minutes 15 Minutes 30 Minutes What are they? E-mail updates of the latest search results on a topic How does doing this benefit me? Instantly know what’s being said about you on the web What, exactly, do I need to do? Fill out the form [below] on http://google.com/alerts Experts’ Tricks! Create alerts for your company, products, brands, principals, and COMPETITORS. Page 3 of 6

  4. #2: Create a Google Profile Business Impact Critical Significant Moderate Difficulty Level Easy Moderate Hard Initial Setup Time <5 Minutes 15 Minutes 30 Minutes Daily Maintenance <5 Minutes 15 Minutes 30 Minutes What is it? A completely customizable personal online profile How does doing this benefit me? Having a profile gets you on the first page [at the bottom] of Google search results for your name What, exactly, do I need to do? Follow the instructions on http://google.com/profiles, and for examples, see my talk [below] on Slideshare Experts’ Tricks! Use the photo gallery to showcase your product (i.e., screenshots, white papers, and testimonials). http://www.slideshare.net/kenherron Page 4 of 6

  5. #3: Post Content to Slideshare Business Impact Critical Significant Moderate Difficulty Level Easy Moderate Hard Initial Setup Time <5 Minutes 15 Minutes 30 Minutes Daily Maintenance <5 Minutes 15 Minutes 30 Minutes What is it? Slideshare is a website for sharing presentations How does doing this benefit me? Help your existing “marketing assets” to go viral Every hour, Slideshare features [on their homepage] the most talked about presentations on Facebook and Twitter -- giving you huge visibility and exposure! What, exactly, do I need to do? Create a profile on http://slideshare.net, and begin posting your company, brand, and product content Experts’ Tricks! Pay attention to your presentation title (SEO) & title page (design). Great covers sell books! Page 5 of 6

  6. What did we cover today? As techpreneurs, social media matters to us because: It has empowered our target customers, existing customers, and employees to directly engage us and each other; requiring greater transparency in our marketing, communications, customer service, and product development strategies Three things you can do TODAY to boost your social media juice are: 1) Set up Google Alerts, 2) Create a Google Profile, and 3) Begin posting your marketing content and collateral on Slideshare What else should you do? Use SocialGrow to more quickly and easily grow your relevant online connections! http://www.youtube.com/socialgrow Page 6 of 6

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